Search results for: American Marketing Association

Showing 61 - 80 results of 172 Refine Results
  1. 61

    Managing global accounts : nine critical factors for a world-class program

    Authors: Capon, Noel
    Published: Thomson, 2006
    Physical Description: xviii, 268 pages : illustrations ; 24 cm
    Connect to: Table of contents - All users (Cataloging @ Library of Congress)
    Book
  2. 62

    Cause for concern : results-oriented cause marketing

    Authors: Adler, Stephen M.
    Published: Thomson/South-Western, 2006
    Physical Description: x, 149 pages : illustrations ; 24 cm
    Connect to: Table of contents - All users (Cataloging @ Library of Congress)
    Book
  3. 63

    Customer message management : increasing marketing's impact on selling

    Authors: Riesterer, Tim
    Published: Thomson South-Western, 2006
    Physical Description: viii, 178 pages : illustrations ; 24 cm
    Book
  4. 64

    Advertising research : the Internet, consumer behavior, and strategy

    Published: American Marketing Association, 2000
    Physical Description: vii, 281 pages : illustrations ; 28 cm
    Connect to: Table of contents - All users (Cataloging @ Library of Congress)
    Book
  5. 65

    A directory for graduate education in marketing : a special interest publication

    Authors: Schutte, Thomas F.
    Published: American Marketing Association, 1968
    Physical Description: viii, 171 pages ; 28 cm
    Book
  6. 66

    Cybermarketing : your interactive marketing consultant

    Published: American Marketing Association ; NTC Business Books, 1997
    Physical Description: xxiii, 327 pages : illustrations ; 24 cm
    Book
  7. 67

    The brand marketing book : creating, managing, and extending the value of your brand

    Authors: Marconi, Joe
    Published: NTC Business Books, 2000
    Physical Description: xv, 247 pages : illustrations ; 24 cm
    Connect to: Table of contents - All users (Cataloging @ Library of Congress)
    Book
  8. 68

    Marketing insights.

    Published: American Marketing Association, 2013
    Journal
  9. 69

    JMR, Journal of marketing research

    ProQuest One Business: 1987 - 2002 (ProQuest)
    SAGE Journals Premier 2024: 1999 to present
    Business Source Complete: 1964 to present (EBSCO)
    JSTOR Business II Archive Collection: 1964 to present. (Due to publisher restrictions, the most recent 4 years are not available) (JSTOR)
    Business Premium Collection: 1987 - 2002 (ProQuest)
    Nexis Uni: 1991 - 2018 (Nexis Uni @ LexisNexis)
    SAGE Journals Deep Backfile Upgrade Purchase 2019: 1964 - 1998
    Psychology Database: 1987 - 2002 (ProQuest)
    Proquest Periodicals Archive Online Collection 1: 1964 - 2000 (ProQuest)
    JSTOR Arts & Sciences VII Archive Collection: 1964 to present. (Due to publisher restrictions, the most recent 4 years are not available) (JSTOR)
    Electronic Journal
  10. 70

    Marketing health services

    Published: American Marketing Association, 1997
    ProQuest One Business: 1987 - 2002 (ProQuest)
    Business Source Complete: 1997 - 2016 (EBSCO)
    Business Premium Collection: 1987 - 2002 (ProQuest)
    Nexis Uni: 1991 - 2015 (Nexis Uni @ LexisNexis)
    Health Policy Reference Center: 1997 - 2016 (EBSCO)
    Business Abstracts with Full Text (H.W. Wilson): 1998 - 2003 (EBSCO)
    OmniFile Full Text Select (H.W. Wilson): 1998 - 2003 (EBSCO)
    Factiva Academic: 2001 - 2002 (Dow Jones Factivia)
    Electronic Journal
  11. 71

    Marketing management

    Published: American Marketing Association Publications Group, 1992
    ProQuest One Business: 1993 - 2002 (ProQuest)
    Business Source Complete: 1992 - 2012 (EBSCO)
    Business Premium Collection: 1993 - 2002 (ProQuest)
    Nexis Uni: 1993 - 2012 (Nexis Uni @ LexisNexis)
    Research Library: 1993 - 2002 (ProQuest)
    Business Abstracts with Full Text (H.W. Wilson): 1998 - 2003 (EBSCO)
    OmniFile Full Text Select (H.W. Wilson): 1998 - 2003 (EBSCO)
    Electronic Journal
  12. 72

    Marketing news

    ProQuest One Business: 1987 - 2002 (ProQuest)
    Business Source Complete: 1972 to present (EBSCO)
    Business Premium Collection: 1987 - 2002 (ProQuest)
    Nexis Uni: 1991 - 2020 (Nexis Uni @ LexisNexis)
    Research Library: 1987 - 2002 (ProQuest)
    Business Abstracts with Full Text (H.W. Wilson): 1999 - 2003 (EBSCO)
    OmniFile Full Text Select (H.W. Wilson): 1999 - 2003 (EBSCO)
    Electronic Journal
  13. 73

    Marketing research a quarterly business management publication of the American Marketing Association.

    Published: American Marketing Association, 1989
    ProQuest One Business: 1991 - 2002 (ProQuest)
    Business Source Complete: 1989 - 2012 (EBSCO)
    Business Premium Collection: 1991 - 2002 (ProQuest)
    Business Abstracts with Full Text (H.W. Wilson): 1998 - 2003 (EBSCO)
    OmniFile Full Text Select (H.W. Wilson): 1998 - 2003 (EBSCO)
    Electronic Journal
  14. 74

    Marketing insights

    Published: American Marketing Association, 2016
    Business Source Complete: 2013 - 2016 (EBSCO)
    Nexis Uni: 1992 - 2015 (Nexis Uni @ LexisNexis)
    Electronic Journal
  15. 75

    Dictionary of marketing terms

    Published: NTC Business Books, 1995
    EBSCO eBooks: 1995 (EBSCO)
    Electronic eBook
  16. 76

    The focus group research handbook

    Authors: Edmunds, Holly
    Published: NTC Business Books, 1999
    EBSCO eBooks: 1999 (EBSCO)
    Electronic eBook
  17. 77

    The brand marketing book creating, managing, and extending the value of your brand

    Authors: Marconi, Joe
    Published: NTC Business Books, 2000
    EBSCO eBooks: 2000 (EBSCO)
    Electronic eBook
  18. 78

    "From advertising to communication research" : how research can help companies and other organisations to communicate effectively both internally and to the outside world : 2nd AMA...

    Published: ESOMAR ; American Marketing Association, 1981
    Physical Description: vi, 376 pages : illustrations ; 23 cm
    Book
  19. 79

    Marketing for Tomorrow ... today : 1967 June conference proceedings

    Published: American Marketing Association, 1967
    Physical Description: xxii, 255 pages : illustrations ; 28 cm.
    Book
  20. 80

    Multinational product management : proceedings

    Published: Marketing Science Institute, 1976
    Physical Description: vi, 352 pages in various pagings : illustrations ; 28 cm.
    Conference Proceeding Book