Search results for: Advertising Research Foundation
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1
Sherwood Dodge: he spoke for all of us.
Authors: Dodge, Sherwood, 1915-1968
Published: Advertising Research Foundation, 1971Physical Description: 59 unnumbered pages : portrait ; 24 cmHoldings: Loading…
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2
National survey of television sets in U.S. households, August 1965, including color and UHF : based on surveys conducted by the Bureau of the Census.
Published: Advertising Research Foundation, 1965Physical Description: ix, 38 pages ; 28 cm.Holdings: Loading…
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3
Handbook of ARF Technical Services.
Published: 1965Physical Description: 59 pages ; 24 cm.Holdings: Loading…
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4
Operations research in advertising : a summary of papers presented to ARF's Operations Research Discussion Group
Published: Advertising Research Foundation, Inc., 1961Physical Description: v, 49 pages : diagrams ; 28 cmHoldings: Loading…
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5
A comparison of estimates from the nights-at-home formula : with estimates from six calls : an Advertising Research Foundation report.
Published: The Foundation, 1961Physical Description: 63 pages ; 28 cmHoldings: Loading…
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6
Biases in the 1961 television audience profile : Salt Lake City-Ogden-Provo television market.
Published: Advertising Research Foundation, 1965Physical Description: vii, 35 pages : illustrations ; 28 cmHoldings: Loading…
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7
An audit of Audits & Survey's study "Readership of ten major magazines"
Published: The Foundation, 1977Physical Description: 115 pages ; 28 cmHoldings: Loading…
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8
Commentary, ARB-RKO Detroit methodological experiment.
Published: The Foundation, 1966Physical Description: 31 pages ; 28 cm.Holdings: Loading…
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9
The 1976-77 Simmons study of selective markets and the media reaching them
Published: The Foundation, 1977Physical Description: volumes ; 28 cm.Holdings: Loading…
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10
A short annotated bibliography of marketing and advertising research.
Published: 1953Physical Description: 28 pages ; 23 cmHoldings: Loading…
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11
Bylaws.
Published: 1974Physical Description: 18 pages ; 25 cmHoldings: Loading…
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12
A bibliography of theory and research techniques in the field of human motivation.
Published: Greenwood Press, 1972Physical Description: v, 116 pages ; 23 cmHoldings: Loading…
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13
Directory of research organization members.
Published: 1968Physical Description: 1 volume (loose-leaf) ; 24 cmHoldings: Loading…
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14
Criteria for marketing and advertising research.
Published: 1968Physical Description: 1 volume (unpaged) ; 23 cmHoldings: Loading…
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15
Measuring payout ; an annotated bibliography on the dollar effectiveness of advertising.
Published: 1973Physical Description: 39 pages ; 28 cm.Holdings: Loading…
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16
Are there consumer types? : An attempt to predict buying behavior from demographic and personality traits.
Published: 1964Physical Description: 28 pages : illustrations ; 28 cm.Holdings: Loading…
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17
The intelligent man's guide to broadcast ratings.
Authors: Mayer, Martin, 1928-2019
Published: Advertising Research Foundation, 1965Physical Description: v, 26 pages ; 22 cm.Holdings: Loading…
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18
Word of mouth advertising : a review of the literature.
Authors: Arndt, Johan
Published: [Advertising Research Foundation], 1967Physical Description: vi, 88 pages ; 22 cm.Holdings: Loading…
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19
Copy testing
Published: The Ronald Press Company, 1939Physical Description: vi, 131 pages ; 22 cmHoldings: Loading…
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20
Sources of published advertising research.
Published: 1960Physical Description: 65 pages : illustrations ; 24 cmHoldings: Loading…
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Related Subjects
Advertising
Market surveys
Research
Mass media
Readership surveys
Advertising, Newspaper
Consumers
Marketing research
Television
Advertising, Magazine
American periodicals
Circulation
Television advertising
Television broadcasting
Television viewers
Advertising copy
Advertising, Outdoor
Agricultural journalism
American newspapers
Antennas
Color television
Consumption (Economics)
Cost and standard of living
Economic conditions
Evaluation
Food
Grocery trade
Journalism, Commercial
Journalism, Technical
Manufactures