Search results for: Advertising Research Foundation

Showing 1 - 20 results of 69 Refine Results
  1. 1

    Sherwood Dodge: he spoke for all of us.

    Authors: Dodge, Sherwood, 1915-1968
    Published: Advertising Research Foundation, 1971
    Physical Description: 59 unnumbered pages : portrait ; 24 cm
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  2. 2

    National survey of television sets in U.S. households, August 1965, including color and UHF : based on surveys conducted by the Bureau of the Census.

    Published: Advertising Research Foundation, 1965
    Physical Description: ix, 38 pages ; 28 cm.
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  3. 3

    Handbook of ARF Technical Services.

    Published: 1965
    Physical Description: 59 pages ; 24 cm.
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  4. 4

    Operations research in advertising : a summary of papers presented to ARF's Operations Research Discussion Group

    Published: Advertising Research Foundation, Inc., 1961
    Physical Description: v, 49 pages : diagrams ; 28 cm
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  5. 5

    A comparison of estimates from the nights-at-home formula : with estimates from six calls : an Advertising Research Foundation report.

    Published: The Foundation, 1961
    Physical Description: 63 pages ; 28 cm
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  6. 6

    Biases in the 1961 television audience profile : Salt Lake City-Ogden-Provo television market.

    Published: Advertising Research Foundation, 1965
    Physical Description: vii, 35 pages : illustrations ; 28 cm
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  7. 7

    An audit of Audits & Survey's study "Readership of ten major magazines"

    Published: The Foundation, 1977
    Physical Description: 115 pages ; 28 cm
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  8. 8

    Commentary, ARB-RKO Detroit methodological experiment.

    Published: The Foundation, 1966
    Physical Description: 31 pages ; 28 cm.
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  9. 9

    The 1976-77 Simmons study of selective markets and the media reaching them

    Published: The Foundation, 1977
    Physical Description: volumes ; 28 cm.
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  10. 10

    A short annotated bibliography of marketing and advertising research.

    Published: 1953
    Physical Description: 28 pages ; 23 cm
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  11. 11

    Bylaws.

    Published: 1974
    Physical Description: 18 pages ; 25 cm
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  12. 12

    A bibliography of theory and research techniques in the field of human motivation.

    Published: Greenwood Press, 1972
    Physical Description: v, 116 pages ; 23 cm
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  13. 13

    Directory of research organization members.

    Published: 1968
    Physical Description: 1 volume (loose-leaf) ; 24 cm
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  14. 14

    Criteria for marketing and advertising research.

    Published: 1968
    Physical Description: 1 volume (unpaged) ; 23 cm
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  15. 15

    Measuring payout ; an annotated bibliography on the dollar effectiveness of advertising.

    Published: 1973
    Physical Description: 39 pages ; 28 cm.
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  16. 16

    Are there consumer types? : An attempt to predict buying behavior from demographic and personality traits.

    Published: 1964
    Physical Description: 28 pages : illustrations ; 28 cm.
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  17. 17

    The intelligent man's guide to broadcast ratings.

    Authors: Mayer, Martin, 1928-2019
    Published: Advertising Research Foundation, 1965
    Physical Description: v, 26 pages ; 22 cm.
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  18. 18

    Word of mouth advertising : a review of the literature.

    Authors: Arndt, Johan
    Published: [Advertising Research Foundation], 1967
    Physical Description: vi, 88 pages ; 22 cm.
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  19. 19

    Copy testing

    Published: The Ronald Press Company, 1939
    Physical Description: vi, 131 pages ; 22 cm
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  20. 20

    Sources of published advertising research.

    Published: 1960
    Physical Description: 65 pages : illustrations ; 24 cm
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