Search results for: Arndt, Johan
Showing 1 - 5 results of 5
Refine Results
-
1
Insights into consumer behavior
Authors: Arndt, Johan
Published: Allyn and Bacon, 1968Physical Description: ix, 223 pages : illustrations ; 22 cmHoldings: Loading…
Conference Proceeding Book Loading… -
2
Market segmentation : theoretical and empirical dimensions
Authors: Arndt, Johan
Published: Universitetsforlaget, 1974Physical Description: 71 pages ; 21 cmHoldings: Loading…
Book Loading… -
3
Word of mouth advertising : a review of the literature.
Authors: Arndt, Johan
Published: [Advertising Research Foundation], 1967Physical Description: vi, 88 pages ; 22 cm.Holdings: Loading…
Book Loading… -
4
Changing the course of marketing : alternative paradigms for widening marketing theory
Published: JAI Press, 1985Other Authors:Physical Description: xiii, 311 pages : illustrations ; 24 cm.Holdings: Loading…
Book Loading… -
5
Future directions for marketing : proceedings of two European colloquia, April 1976 and May 1977
Published: Marketing Science Institute, 1978Other Authors:Physical Description: xi, 412 pages : illustrations ; 28 cm.Holdings: Loading…
Book Loading…