Search results for: Arndt, Johan

Showing 1 - 5 results of 5 Refine Results
  1. 1

    Insights into consumer behavior

    Authors: Arndt, Johan
    Published: Allyn and Bacon, 1968
    Physical Description: ix, 223 pages : illustrations ; 22 cm
    Conference Proceeding Book
  2. 2

    Market segmentation : theoretical and empirical dimensions

    Authors: Arndt, Johan
    Published: Universitetsforlaget, 1974
    Physical Description: 71 pages ; 21 cm
    Book
  3. 3

    Word of mouth advertising : a review of the literature.

    Authors: Arndt, Johan
    Published: [Advertising Research Foundation], 1967
    Physical Description: vi, 88 pages ; 22 cm.
    Book
  4. 4

    Changing the course of marketing : alternative paradigms for widening marketing theory

    Published: JAI Press, 1985
    Other Authors:
    Physical Description: xiii, 311 pages : illustrations ; 24 cm.
    Book
  5. 5

    Future directions for marketing : proceedings of two European colloquia, April 1976 and May 1977

    Published: Marketing Science Institute, 1978
    Other Authors:
    Physical Description: xi, 412 pages : illustrations ; 28 cm.
    Book