Search results for: Association of National Advertisers
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1
Impact of television on radio listening, August 1951
Authors: Association of National Advertisers
Holdings: Loading…Broadcasting America: 1951 (Adam Matthew Digital)
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2
Radio time values: supplement I, March 1951
Authors: Association of National Advertisers
Holdings: Loading…Broadcasting America: 1951 (Adam Matthew Digital)
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3
The advertiser looks at radio
Authors: Association of National Advertisers
Holdings: Loading…Broadcasting America: 1930 (Adam Matthew Digital)
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4
Television circulation and rate trends, 1962-1968.
Published: Association of National Advertisers, 1969Physical Description: 117 pages : tables ; 28 cmHoldings: Loading…
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5
An analytical approach to advertising expenditure strategy
Authors: Weinberg, Robert S.
Published: Association of National Advertisers, 1960Physical Description: xii, 127 pages : illustrations ; 28 cmHoldings: Loading…
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6
The advertising industry ; agency services, working relationships, compensation methods
Authors: Frey, Albert Wesley, 1898-1987
Published: Association of National Advertisers, 1958Physical Description: 424 pages : forms, tables ; 28 cmHoldings: Loading…
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7
The management of the marketing function ; a series of essays.
Authors: Eldridge, Clarence E.
Published: Association of National Advertisers, 1966Physical Description: 16 parts in 1.Holdings: Loading…
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8
Newspaper circulation and rate trends, 1946-1968.
Physical Description: 161 pages : tables ; 28 cmHoldings: Loading…
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9
Television circulation and rate trends, 1962-1967.
Published: 1967Physical Description: 86 pages : tables ; 28 cmHoldings: Loading…
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10
Defining advertising goals for measured advertising results
Published: 1961Physical Description: 114 pages : illustrations ; 24 cmHoldings: Loading…
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11
A. N. A. member practices and views on advertising agency compensation ; a summary report.
Published: 1972Physical Description: iii, 28 pages ; 28 cmHoldings: Loading…
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12
Advertising at the point of purchase
Published: McGraw-Hill, 1957Physical Description: 240 pages : illustrations ; 24 cmHoldings: Loading…
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13
Practical guides and modern practices for better advertising management
Published: 1957Physical Description: volumes (loose-leaf)Holdings: Loading…
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14
Current advertiser practices in compensating their advertising agencies.
Published: Association of National Advertisers, 1983Physical Description: vii, 148 pages ; 26 cmHoldings: Loading…
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15
Current advertiser practices in compensating their advertising agencies.
Published: Association of National Advertisers, 1976Physical Description: iv, 117, 8 pages ; 28 cmHoldings: Loading…
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16
Selecting an advertising agency : factors to consider ... steps to take.
Published: Association of National Advertisers, 1977Physical Description: 82 pages ; 28 cmHoldings: Loading…
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17
Organizing for marketing/advertising success in a changing business environment
Authors: Buell, Victor P.
Published: Association of National Advertisers, 1982Physical Description: ix, 106 pages : illustrations ; 26 cmHoldings: Loading…
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18
Vertical cooperative advertising
Authors: Lockley, Lawrence Campbell, 1899-1969
Published: McGraw-Hill book company, inc., 1931Physical Description: xiii, 267 pages ; 21 cm.Holdings: Loading…
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19
Business to business communications handbook
Authors: Messner, Fredrick R.
Published: NTC Business Books in conjunction with the Association of National Advertisers, 1992Physical Description: xvii, 302 pages : illustrations ; 27 cmHoldings: Loading…
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20
DAGMAR, defining advertising goals for measured advertising results
Authors: Dutka, Solomon, 1923-
Published: NTC Business Books ; ANA, 1995Holdings: Loading…EBSCO eBooks: 1995 (EBSCO)
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Related Subjects
Advertising
Advertising agencies
Costs
Management
Marketing
Advertising, Outdoor
American periodicals
Budget in business
Circulation
Evaluation
Fees
Motion pictures in advertising
Sales promotion
Television advertising
Television viewers
Advertising laws
Advertising media planning
Advertising, Industrial
Advertising, Magazine
Advertising, Newspaper
Advertising, Point-of-sale
American newspapers
Communication in marketing
Cooperative advertising
Exhibitions
Industrial marketing
Rate of return
Rates
Television
Television broadcasting