Search results for: Association of National Advertisers

Showing 1 - 20 results of 37 Refine Results
  1. 1
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  4. 4

    Television circulation and rate trends, 1962-1968.

    Published: Association of National Advertisers, 1969
    Physical Description: 117 pages : tables ; 28 cm
    Book
  5. 5

    An analytical approach to advertising expenditure strategy

    Authors: Weinberg, Robert S.
    Published: Association of National Advertisers, 1960
    Physical Description: xii, 127 pages : illustrations ; 28 cm
    Book
  6. 6

    The advertising industry ; agency services, working relationships, compensation methods

    Authors: Frey, Albert Wesley, 1898-1987
    Published: Association of National Advertisers, 1958
    Physical Description: 424 pages : forms, tables ; 28 cm
    Book
  7. 7

    The management of the marketing function ; a series of essays.

    Authors: Eldridge, Clarence E.
    Published: Association of National Advertisers, 1966
    Physical Description: 16 parts in 1.
    Book
  8. 8

    Newspaper circulation and rate trends, 1946-1968.

    Physical Description: 161 pages : tables ; 28 cm
    Book
  9. 9

    Television circulation and rate trends, 1962-1967.

    Published: 1967
    Physical Description: 86 pages : tables ; 28 cm
    Book
  10. 10

    Defining advertising goals for measured advertising results

    Published: 1961
    Physical Description: 114 pages : illustrations ; 24 cm
    Book
  11. 11

    A. N. A. member practices and views on advertising agency compensation ; a summary report.

    Published: 1972
    Physical Description: iii, 28 pages ; 28 cm
    Book
  12. 12

    Advertising at the point of purchase

    Published: McGraw-Hill, 1957
    Physical Description: 240 pages : illustrations ; 24 cm
    Book
  13. 13

    Practical guides and modern practices for better advertising management

    Published: 1957
    Physical Description: volumes (loose-leaf)
    Book
  14. 14

    Current advertiser practices in compensating their advertising agencies.

    Published: Association of National Advertisers, 1983
    Physical Description: vii, 148 pages ; 26 cm
    Book
  15. 15

    Current advertiser practices in compensating their advertising agencies.

    Published: Association of National Advertisers, 1976
    Physical Description: iv, 117, 8 pages ; 28 cm
    Book
  16. 16

    Selecting an advertising agency : factors to consider ... steps to take.

    Published: Association of National Advertisers, 1977
    Physical Description: 82 pages ; 28 cm
    Book
  17. 17

    Organizing for marketing/advertising success in a changing business environment

    Authors: Buell, Victor P.
    Published: Association of National Advertisers, 1982
    Physical Description: ix, 106 pages : illustrations ; 26 cm
    Book
  18. 18

    Vertical cooperative advertising

    Authors: Lockley, Lawrence Campbell, 1899-1969
    Published: McGraw-Hill book company, inc., 1931
    Physical Description: xiii, 267 pages ; 21 cm.
    Book
  19. 19

    Business to business communications handbook

    Authors: Messner, Fredrick R.
    Published: NTC Business Books in conjunction with the Association of National Advertisers, 1992
    Physical Description: xvii, 302 pages : illustrations ; 27 cm
    Book
  20. 20

    DAGMAR, defining advertising goals for measured advertising results

    Authors: Dutka, Solomon, 1923-
    Published: NTC Business Books ; ANA, 1995
    EBSCO eBooks: 1995 (EBSCO)
    Electronic eBook