Search results for: Bank Marketing Association (U.S.)

Showing 1 - 7 results of 7 Refine Results
  1. 1

    How to conduct a psychographics study

    Authors: Pierce, Richard
    Published: Bank Marketing Association, 1972
    Physical Description: 31 pages : illustrations, form ; 28 cm.
    Book
  2. 2

    How to conduct a bank account usage survey

    Authors: Kramer, Robert L.
    Published: Bank Marketing Association, 1970
    Physical Description: 59 pages ; 28 cm.
    Book
  3. 3

    Guidelines to selecting media for bank advertising

    Authors: March, Lawrence Edward, Hayes, H. Stuart
    Published: Bank Marketing Association, 1971
    Physical Description: 39 pages ; 28 cm.
    Book
  4. 4

    How to measure your bank's personality.

    Authors: Ford, Neil M.
    Published: Bank Marketing Association, 1973
    Physical Description: 53 pages : illustrations ; 28 cm.
    Book
  5. 5

    Thesaurus of financial services marketing terms.

    Published: Information Services Department, Bank Marketing Association, 1988
    Physical Description: xii, 337 pages ; 29 cm
    Book
  6. 6

    Building a financial services marketing plan : working plans for product and segment marketing

    Published: Financial Sourcebooks, 1989
    Physical Description: 369 pages ; 23 cm
    Book
  7. 7

    Bank marketing publication of the Bank Marketing Association.

    Published: The Association, 2001
    Business Source Complete: 1993 - 2001 (EBSCO)
    Gale OneFile: Business: 1991 - 2000, 2003 - 2003, 2005 - 2005 (Gale)
    Small Business Source: 1993 - 2001 (EBSCO)
    MasterFILE Complete: 1993 - 2001 (EBSCO)
    Gale General OneFile: 1991 - 2000 (Gale)
    Business Abstracts with Full Text (H.W. Wilson): 1995 - 2003 (EBSCO)
    OmniFile Full Text Select (H.W. Wilson): 1995 - 2001 (EBSCO)
    Electronic Journal