Search results for: Beard, Fred K., 1957-

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  1. 1

    Humor in the advertising business : theory, practice, and wit

    Authors: Beard, Fred K., 1957-
    Published: Rowman & Littlefield, 2008
    Physical Description: xiv, 205 pages : illustrations ; 23 cm
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  2. 2

    Comparative advertising : history, theory, and practice

    Authors: Beard, Fred K., 1957-
    Published: Lexington Books, 2018
    Physical Description: xv, 229 pages : illustrations ; 24 cm
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