Search results for: Buell, Victor P.

Showing 1 - 5 results of 5 Refine Results
  1. 1

    The British approach to improving advertising standards and practice : a comparison with the United States experience ; a study

    Authors: Buell, Victor P.
    Published: Business Publication Services, School of Business Administration, University of Massachusetts, 1977
    Physical Description: 91 pages in various pagings ; 28 cm
    Book
  2. 2

    Marketing management : a strategic planning approach

    Authors: Buell, Victor P.
    Published: McGraw-Hill, 1984
    Physical Description: xxi, 682 pages : illustrations ; 25 cm.
    Book
  3. 3

    Changing practices in advertising decision-making and control

    Authors: Buell, Victor P.
    Published: Association of National Advertisers, 1973
    Physical Description: ix, 114 pages : illustrations ; 28 cm
    Book
  4. 4

    Organizing for marketing/advertising success in a changing business environment

    Authors: Buell, Victor P.
    Published: Association of National Advertisers, 1982
    Physical Description: ix, 106 pages : illustrations ; 26 cm
    Book
  5. 5

    Handbook of modern marketing

    Published: McGraw-Hill, 1986
    Other Authors: “…Buell, Victor P.…”
    Physical Description: 1 volume (various pagings) : illustrations ; 24 cm
    Book