Search results for: Buell, Victor P.
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1
The British approach to improving advertising standards and practice : a comparison with the United States experience ; a study
Authors: Buell, Victor P.
Published: Business Publication Services, School of Business Administration, University of Massachusetts, 1977Physical Description: 91 pages in various pagings ; 28 cmHoldings: Loading…
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2
Marketing management : a strategic planning approach
Authors: Buell, Victor P.
Published: McGraw-Hill, 1984Physical Description: xxi, 682 pages : illustrations ; 25 cm.Holdings: Loading…
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3
Changing practices in advertising decision-making and control
Authors: Buell, Victor P.
Published: Association of National Advertisers, 1973Physical Description: ix, 114 pages : illustrations ; 28 cmHoldings: Loading…
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4
Organizing for marketing/advertising success in a changing business environment
Authors: Buell, Victor P.
Published: Association of National Advertisers, 1982Physical Description: ix, 106 pages : illustrations ; 26 cmHoldings: Loading…
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5
Handbook of modern marketing
Published: McGraw-Hill, 1986Other Authors: “…Buell, Victor P.…”
Physical Description: 1 volume (various pagings) : illustrations ; 24 cmHoldings: Loading…
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