Search results for: Buzzell, Robert D. (Robert Dow), 1933-
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1
Marketing and economic performance : meaning and measurement
Authors: Buzzell, Robert D. (Robert Dow), 1933-
Published: Marketing Science Institute, 1972Physical Description: 27 pages ; 28 cm.Holdings: Loading…
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2
Marketing research and information systems ; text and cases
Authors: Buzzell, Robert D. (Robert Dow), 1933-
Published: McGraw-Hill, 1969Physical Description: xii, 788 pages : illustrations ; 23 cmHoldings: Loading…
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3
Product innovation in food processing, 1954-1964
Authors: Buzzell, Robert D. (Robert Dow), 1933-
Published: Division of Research, Graduate School of Business Administration, Harvard University, 1967Physical Description: xv, 220 pages : illustrations, forms ; 22 cmHoldings: Loading…
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4
Market share, profitability and business strategy
Authors: Buzzell, Robert D. (Robert Dow), 1933-
Published: [Marketing Science Institute], 1974Physical Description: iii, 28 pages ; 28 cm.Holdings: Loading…
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5
Marketing costs in consumer goods industries
Authors: Buzzell, Robert D. (Robert Dow), 1933-
Published: Marketing Science Institute, 1976Physical Description: 32 pages ; 28 cm.Holdings: Loading…
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6
Industrial marketing costs : an analysis of variations in manufacturers' marketing expenditures
Authors: Buzzell, Robert D. (Robert Dow), 1933-
Published: Marketing Science Institute, 1976Physical Description: vi, 47 pages ; 28 cm.Holdings: Loading…
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7
A basic bibliography on mathematical methods in marketing.
Authors: Buzzell, Robert D. (Robert Dow), 1933-
Published: American Marketing Association, 1962Physical Description: 62 pages : diagram ; 23 cm.Holdings: Loading…
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8
Value added by industrial distributors and their productivity.
Authors: Buzzell, Robert D. (Robert Dow), 1933-
Published: Bureau of Business Research, College of Commerce and Administration, Ohio State University, 1959Physical Description: 101 pages ; 24 cm.Holdings: Loading…
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9
Operating results of food chains in 1961.
Authors: Buzzell, Robert D. (Robert Dow), 1933-
Published: Harvard University. Graduate School of Business Administration. Division of Research, 1962Physical Description: iv, 56 pages : illustrations ; 29 cm.Holdings: Loading…
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10
Planning your financial growth in the 1980s
Authors: Buzzell, Robert D. (Robert Dow), 1933-
Published: [publisher not identified], 1982Physical Description: 82 pages ; 22 x 29 cmHoldings: Loading…
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11
Channel partnerships : a new approach to streamlining distribution
Authors: Buzzell, Robert D. (Robert Dow), 1933-
Published: Marketing Science Institute, 1994Physical Description: 28 pages : illustrations ; 28 cm.Holdings: Loading…
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12
Adaptive behavior in marketing : proceedings of the Winter conference, American Marketing Association, Cleveland, Ohio, Dec. 27-29, 1956, held under the auspices of the Committee o...
Published: [Modern Art Co.], 1957Other Authors: “…Buzzell, Robert D. (Robert Dow), 1933-…”
Physical Description: iv, 242 pages : tables ; 26 cmHoldings: Loading…
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13
Relationships between changes in industrial advertising and promotion expenditures and changes in market share
Authors: Farris, Paul W.Other Authors: “…Buzzell, Robert D. (Robert Dow), 1933-…”
Published: Marketing Science Institute, 1976
Physical Description: v, 26 pages : illustrations ; 28 cm.Holdings: Loading…
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14
The marketing challenge of 1992
Authors: Quelch, John A.Other Authors: “…Buzzell, Robert D. (Robert Dow), 1933-…”
Published: Addison-Wesley Pub. Co., 1990
Physical Description: ix, 390 pages : illustrations ; 24 cmHoldings: Loading…
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15
Multinational marketing management : cases and readings
Published: Addison-Wesley, 1988Other Authors: “…Buzzell, Robert D. (Robert Dow), 1933-…”
Physical Description: x, 500 pages : illustrations ; 24 cmHoldings: Loading…
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16
Marketing in an electronic age
Published: Harvard Business School Press, 1985Other Authors: “…Buzzell, Robert D. (Robert Dow), 1933-…”
Physical Description: x, 404 pages : illustrations ; 25 cm.Holdings: Loading…
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17
The marketing challenge of Europe 1992
Authors: Quelch, John A.Other Authors: “…Buzzell, Robert D. (Robert Dow), 1933-…”
Published: Addison-Wesley, 1991
Physical Description: ix, 422 pages : illustrations ; 24 cmHoldings: Loading…
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18
Profit impact marketing strategy, PIMS : retrospect and prospects
Published: Cambridge University Press, 2004Other Authors:Physical Description: xvii, 307 pages ; 24 cmHoldings: Loading…Connect to: Table of contents - All users (Cataloging @ Library of Congress)
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19
The profit impact of marketing strategy project retrospect and prospects
Published: Cambridge University Press, 2004Other Authors:Holdings: Loading…EBSCO eBooks: 2004 (EBSCO)
eBook Academic Collection (EBSCOhost) – North America: 2004 (EBSCO)
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20
Presentations by Marketing Science Institute Associates to FTC hearings on advertising
Published: 1971Other Authors: “…Buzzell, Robert D. (Robert Dow), 1933-…”
Physical Description: 1 volume (various pagings)Holdings: Loading…
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Related Subjects
Marketing
Management
Costs
Corporations, Foreign
Economic integration
Food industry and trade
Grocery trade
Marketing research
Strategic planning
Advertising
Advertising, Industrial
Chain stores
Cost of operation
Europe 1992
Export marketing
Management information systems
Marketing channels
New products
Profit
Retail trade
Telemarketing