Search results for: Buzzell, Robert D. (Robert Dow), 1933-

Showing 1 - 20 results of 20 Refine Results
  1. 1

    Marketing and economic performance : meaning and measurement

    Authors: Buzzell, Robert D. (Robert Dow), 1933-
    Published: Marketing Science Institute, 1972
    Physical Description: 27 pages ; 28 cm.
    Book
  2. 2

    Marketing research and information systems ; text and cases

    Authors: Buzzell, Robert D. (Robert Dow), 1933-
    Published: McGraw-Hill, 1969
    Physical Description: xii, 788 pages : illustrations ; 23 cm
    Book
  3. 3

    Product innovation in food processing, 1954-1964

    Authors: Buzzell, Robert D. (Robert Dow), 1933-
    Published: Division of Research, Graduate School of Business Administration, Harvard University, 1967
    Physical Description: xv, 220 pages : illustrations, forms ; 22 cm
    Book
  4. 4

    Market share, profitability and business strategy

    Authors: Buzzell, Robert D. (Robert Dow), 1933-
    Published: [Marketing Science Institute], 1974
    Physical Description: iii, 28 pages ; 28 cm.
    Book
  5. 5

    Marketing costs in consumer goods industries

    Authors: Buzzell, Robert D. (Robert Dow), 1933-
    Published: Marketing Science Institute, 1976
    Physical Description: 32 pages ; 28 cm.
    Book
  6. 6

    Industrial marketing costs : an analysis of variations in manufacturers' marketing expenditures

    Authors: Buzzell, Robert D. (Robert Dow), 1933-
    Published: Marketing Science Institute, 1976
    Physical Description: vi, 47 pages ; 28 cm.
    Book
  7. 7

    A basic bibliography on mathematical methods in marketing.

    Authors: Buzzell, Robert D. (Robert Dow), 1933-
    Published: American Marketing Association, 1962
    Physical Description: 62 pages : diagram ; 23 cm.
    Book
  8. 8

    Value added by industrial distributors and their productivity.

    Authors: Buzzell, Robert D. (Robert Dow), 1933-
    Published: Bureau of Business Research, College of Commerce and Administration, Ohio State University, 1959
    Physical Description: 101 pages ; 24 cm.
    Book
  9. 9

    Operating results of food chains in 1961.

    Authors: Buzzell, Robert D. (Robert Dow), 1933-
    Published: Harvard University. Graduate School of Business Administration. Division of Research, 1962
    Physical Description: iv, 56 pages : illustrations ; 29 cm.
    Book
  10. 10

    Planning your financial growth in the 1980s

    Authors: Buzzell, Robert D. (Robert Dow), 1933-
    Published: [publisher not identified], 1982
    Physical Description: 82 pages ; 22 x 29 cm
    Book
  11. 11

    Channel partnerships : a new approach to streamlining distribution

    Authors: Buzzell, Robert D. (Robert Dow), 1933-
    Published: Marketing Science Institute, 1994
    Physical Description: 28 pages : illustrations ; 28 cm.
    Book
  12. 12

    Adaptive behavior in marketing : proceedings of the Winter conference, American Marketing Association, Cleveland, Ohio, Dec. 27-29, 1956, held under the auspices of the Committee o...

    Published: [Modern Art Co.], 1957
    Other Authors: “…Buzzell, Robert D. (Robert Dow), 1933-…”
    Physical Description: iv, 242 pages : tables ; 26 cm
    Book
  13. 13

    Relationships between changes in industrial advertising and promotion expenditures and changes in market share

    Authors: Farris, Paul W.
    Published: Marketing Science Institute, 1976
    Other Authors: “…Buzzell, Robert D. (Robert Dow), 1933-…”
    Physical Description: v, 26 pages : illustrations ; 28 cm.
    Book
  14. 14

    The marketing challenge of 1992

    Authors: Quelch, John A.
    Published: Addison-Wesley Pub. Co., 1990
    Other Authors: “…Buzzell, Robert D. (Robert Dow), 1933-…”
    Physical Description: ix, 390 pages : illustrations ; 24 cm
    Book
  15. 15

    Multinational marketing management : cases and readings

    Published: Addison-Wesley, 1988
    Other Authors: “…Buzzell, Robert D. (Robert Dow), 1933-…”
    Physical Description: x, 500 pages : illustrations ; 24 cm
    Book
  16. 16

    Marketing in an electronic age

    Published: Harvard Business School Press, 1985
    Other Authors: “…Buzzell, Robert D. (Robert Dow), 1933-…”
    Physical Description: x, 404 pages : illustrations ; 25 cm.
    Book
  17. 17

    The marketing challenge of Europe 1992

    Authors: Quelch, John A.
    Published: Addison-Wesley, 1991
    Other Authors: “…Buzzell, Robert D. (Robert Dow), 1933-…”
    Physical Description: ix, 422 pages : illustrations ; 24 cm
    Book
  18. 18

    Profit impact marketing strategy, PIMS : retrospect and prospects

    Published: Cambridge University Press, 2004
    Other Authors:
    Physical Description: xvii, 307 pages ; 24 cm
    Connect to: Table of contents - All users (Cataloging @ Library of Congress)
    Book
  19. 19

    The profit impact of marketing strategy project retrospect and prospects

    Published: Cambridge University Press, 2004
    Other Authors:
    EBSCO eBooks: 2004 (EBSCO)
    eBook Academic Collection (EBSCOhost) – North America: 2004 (EBSCO)
    Electronic eBook
  20. 20

    Presentations by Marketing Science Institute Associates to FTC hearings on advertising

    Published: 1971
    Other Authors: “…Buzzell, Robert D. (Robert Dow), 1933-…”
    Physical Description: 1 volume (various pagings)
    Book