Search results for: Hughes, G. David (George David)
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1
Attitude measurement for marketing strategies
Authors: Hughes, G. David (George David)
Published: Scott, Foresman, 1971Physical Description: xi, 177 pages : illustrations ; 23 cmHoldings: Loading…
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2
Demand analysis for marketing decisions
Authors: Hughes, G. David (George David)
Published: R. D. Irwin, 1973Physical Description: xiii, 306 pages : illustrations ; 24 cmHoldings: Loading…
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3
Research parks from the community viewpoint
Authors: Hughes, G. David (George David)
Published: Graduate School of Business and Public Administration, Cornell University, 1966Physical Description: v, 74 pages ; 23 cm.Holdings: Loading…
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4
The mounting private costs of public policies in marketing
Authors: Hughes, G. David (George David)
Published: Marketing Science Institute, 1978Physical Description: v, 38 pages : diagrams ; 28 cm.Holdings: Loading…
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5
Marketing management : a planning approach
Authors: Hughes, G. David (George David)
Published: Addison-Wesley Pub. Co., 1978Physical Description: xxviii, 576 pages : illustrations ; 25 cm.Holdings: Loading…
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6
Strategic sales management
Authors: Hughes, G. David (George David)
Published: Addison-Wesley Pub. Co., 1983Physical Description: xvii, 666 pages : illustrations ; 24 cmHoldings: Loading…
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7
Realtime response measures of television commercials : reliability, construct validity, new approaches to wearout, and potential applications for pretesting
Authors: Hughes, G. David (George David)
Published: Marketing Science Institute, 1992Physical Description: 54 pages : illustrations ; 28 cm.Holdings: Loading…
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8
How to climb the sales pyramid : from sales to senior management
Authors: Hughes, G. David (George David)
Published: Thomson Learning, 2000Physical Description: viii, 371 pages : illustrations ; 26 cmHoldings: Loading…
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9
Buyer/consumer information processing ; [papers of a workshop]
Published: University of North Carolina Press, 1974Other Authors: “…Hughes, G. David (George David)…”
Physical Description: 425 pages : illustrations ; 24 cmHoldings: Loading…
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10
Validating a dial-turning instrument for real-time measurement of affective and evaluative responses to advertising
Authors: Pham, Michel TuanOther Authors: “…Hughes, G. David (George David)…”
Published: Marketing Science Institute, 1993
Physical Description: 26 pages ; 28 cm.Holdings: Loading…
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Related Subjects
Marketing
Attitude (Psychology)
Consumers
Management
Sales management
Television advertising
Testing
Attitudes
Decision making
Externalities (Economics)
Industrial districts
Industrial policy
Marketing research
Mathematical models
Motivation research (Marketing)
Psychological aspects
Selling
Supply and demand
Television viewers
Vocational guidance