Search results for: Hughes, G. David (George David)

Showing 1 - 10 results of 10 Refine Results
  1. 1

    Attitude measurement for marketing strategies

    Authors: Hughes, G. David (George David)
    Published: Scott, Foresman, 1971
    Physical Description: xi, 177 pages : illustrations ; 23 cm
    Book
  2. 2

    Demand analysis for marketing decisions

    Authors: Hughes, G. David (George David)
    Published: R. D. Irwin, 1973
    Physical Description: xiii, 306 pages : illustrations ; 24 cm
    Book
  3. 3

    Research parks from the community viewpoint

    Authors: Hughes, G. David (George David)
    Published: Graduate School of Business and Public Administration, Cornell University, 1966
    Physical Description: v, 74 pages ; 23 cm.
    Book
  4. 4

    The mounting private costs of public policies in marketing

    Authors: Hughes, G. David (George David)
    Published: Marketing Science Institute, 1978
    Physical Description: v, 38 pages : diagrams ; 28 cm.
    Book
  5. 5

    Marketing management : a planning approach

    Authors: Hughes, G. David (George David)
    Published: Addison-Wesley Pub. Co., 1978
    Physical Description: xxviii, 576 pages : illustrations ; 25 cm.
    Book
  6. 6

    Strategic sales management

    Authors: Hughes, G. David (George David)
    Published: Addison-Wesley Pub. Co., 1983
    Physical Description: xvii, 666 pages : illustrations ; 24 cm
    Book
  7. 7

    Realtime response measures of television commercials : reliability, construct validity, new approaches to wearout, and potential applications for pretesting

    Authors: Hughes, G. David (George David)
    Published: Marketing Science Institute, 1992
    Physical Description: 54 pages : illustrations ; 28 cm.
    Book
  8. 8

    How to climb the sales pyramid : from sales to senior management

    Authors: Hughes, G. David (George David)
    Published: Thomson Learning, 2000
    Physical Description: viii, 371 pages : illustrations ; 26 cm
    Book
  9. 9

    Buyer/consumer information processing ; [papers of a workshop]

    Published: University of North Carolina Press, 1974
    Other Authors: “…Hughes, G. David (George David)…”
    Physical Description: 425 pages : illustrations ; 24 cm
    Book
  10. 10

    Validating a dial-turning instrument for real-time measurement of affective and evaluative responses to advertising

    Authors: Pham, Michel Tuan
    Published: Marketing Science Institute, 1993
    Other Authors: “…Hughes, G. David (George David)…”
    Physical Description: 26 pages ; 28 cm.
    Book