Search results for: Jones, J. Morgan

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  1. 1

    The role of distribution in the diffussion of new durable consumer products

    Authors: Jones, J. Morgan
    Published: Marketing Science Institute, 1990
    Physical Description: 41 pages : illustrations ; 28 cm.
    Book
  2. 2

    The role of package color in consumer purchase consideration and choice

    Authors: Garber, Lawrence L.
    Published: Marketing Science Institute, 2000
    Other Authors:
    Physical Description: 46 pages : illustrations ; 28 cm.
    Book