Search results for: Jones, J. Morgan
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1
The role of distribution in the diffussion of new durable consumer products
Authors: Jones, J. Morgan
Published: Marketing Science Institute, 1990Physical Description: 41 pages : illustrations ; 28 cm.Holdings: Loading…
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2
The role of package color in consumer purchase consideration and choice
Authors: Garber, Lawrence L.Other Authors:
Published: Marketing Science Institute, 2000Physical Description: 46 pages : illustrations ; 28 cm.Holdings: Loading…
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