Search results for: Larréché, Jean-Claude

Showing 1 - 5 results of 5 Refine Results
  1. 1

    A framework for the comparison of marketing models : a Delphi study

    Authors: Larréché, Jean-Claude
    Published: Marketing Science Institute Research Program, 1977
    Physical Description: iv, 35 pages : illustrations ; 28 cm.
    Book
  2. 2

    MARKSTRAT : a marketing strategy game : participant's manual

    Authors: Larréché, Jean-Claude
    Published: Scientific Press, 1977
    Physical Description: 60 pages, 62 unnumbered pages : illustrations ; 28 cm.
    Book
  3. 3

    MARKSTRAT : a marketing strategy game : teaching notes

    Authors: Larréché, Jean-Claude
    Published: Scientific Press, 1977
    Physical Description: 159 columns on 80 unnumbered pages : illustrations ; 28 cm.
    Book
  4. 4

    Marketing strategy : planning and implementation

    Authors: Walker, Orville C.
    Published: Irwin, 1992
    Other Authors:
    Physical Description: xxiv, 503 pages : illustrations ; 24 cm.
    Book
  5. 5

    Marketing strategy : planning and implementation

    Authors: Walker, Orville C.
    Published: Irwin, 1996
    Other Authors:
    Physical Description: xxiv, 392 pages : illustrations ; 23 cm.
    Book