Search results for: Larréché, Jean-Claude
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1
A framework for the comparison of marketing models : a Delphi study
Authors: Larréché, Jean-Claude
Published: Marketing Science Institute Research Program, 1977Physical Description: iv, 35 pages : illustrations ; 28 cm.Holdings: Loading…
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2
MARKSTRAT : a marketing strategy game : participant's manual
Authors: Larréché, Jean-Claude
Published: Scientific Press, 1977Physical Description: 60 pages, 62 unnumbered pages : illustrations ; 28 cm.Holdings: Loading…
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3
MARKSTRAT : a marketing strategy game : teaching notes
Authors: Larréché, Jean-Claude
Published: Scientific Press, 1977Physical Description: 159 columns on 80 unnumbered pages : illustrations ; 28 cm.Holdings: Loading…
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4
Marketing strategy : planning and implementation
Authors: Walker, Orville C.Other Authors:
Published: Irwin, 1992Physical Description: xxiv, 503 pages : illustrations ; 24 cm.Holdings: Loading…
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5
Marketing strategy : planning and implementation
Authors: Walker, Orville C.Other Authors:
Published: Irwin, 1996Physical Description: xxiv, 392 pages : illustrations ; 23 cm.Holdings: Loading…
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