Search results for: Marconi, Joe

Showing 1 - 17 results of 17 Refine Results
  1. 1

    Crisis marketing : when bad things happen to good companies

    Authors: Marconi, Joe
    Published: American Marketing Association ; Probus, 1992
    Physical Description: ix, 216 pages : illustrations ; 24 cm
    Book
  2. 2

    Beyond branding : how savvy marketers build brand equity to create products and open new markets

    Authors: Marconi, Joe
    Published: Probus Pub. Co., 1993
    Physical Description: xvi, 213 pages : illustrations ; 24 cm
    Book
  3. 3

    Image marketing : using public perceptions to attain business objectives

    Authors: Marconi, Joe
    Published: NTC Business Books, 1996
    Physical Description: xviii, 232 pages : illustrations ; 24 cm
    Book
  4. 4

    Crisis marketing : when bad things happen to good companies

    Authors: Marconi, Joe
    Published: NTC Business Books, 1997
    Physical Description: x, 246 pages : illustrations ; 24 cm
    Book
  5. 5

    The brand marketing book : creating, managing, and extending the value of your brand

    Authors: Marconi, Joe
    Published: NTC Business Books, 2000
    Physical Description: xv, 247 pages : illustrations ; 24 cm
    (EBSCOhost) (EBSCO)
    An electronic book accessible through the World Wide Web; click for information (Bibliographic record display) (EBSCO)
    Read this eBook – MSU authorized users <br /> MSU single-user access only (EBSCO)
    (EBSCO)
    Electronic eBook
  6. 6

    The complete guide to publicity : maximize visibility for your product, service, or organization

    Authors: Marconi, Joe
    Published: NTC Business Books, 1999
    Physical Description: xi, 239 pages : illustrations ; 24 cm
    Book
  7. 7

    Future marketing : targeting seniors, Boomers, and Generations X and Y

    Authors: Marconi, Joe
    Published: NTC Business Books : In conjunction with The American Marketing Association, 2001
    Physical Description: x, 244 pages : illustrations ; 24 cm
    Book
  8. 8

    Reputation marketing : building and sustaining your organization's greatest asset

    Authors: Marconi, Joe
    Published: McGraw-Hill, 2002
    Physical Description: xiii, 232 pages : illustrations ; 24 cm
    Book
  9. 9

    Cause marketing : build your image and bottom line through socially responsible partnerships, programs, and events

    Authors: Marconi, Joe
    Published: Dearborn Trade Pub., 2002
    Physical Description: xiii, 223 pages : illustrations ; 24 cm
    Book
  10. 10

    Future marketing : targeting seniors, Boomers, and Generation X and Y

    Authors: Marconi, Joe
    Published: NTC Business Books : In conjunction with The American Marketing Association, 2001
    Physical Description: x, 244 pages : illustrations ; 23 cm
    (EBSCOhost) (EBSCO)
    An electronic book accessible through the World Wide Web; click for information (Bibliographic record display) (EBSCO)
    Read this eBook – MSU authorized users <br /> MSU single-user access only (EBSCO)
    (EBSCO)
    Electronic eBook
  11. 11

    Public relations : the complete guide

    Authors: Marconi, Joe
    Published: South-Western, 2004
    Physical Description: 386 pages : illustrations ; 24 cm
    Book
  12. 12

    The complete guide to publicity : maximize visibility for your product, service, or organization

    Authors: Marconi, Joe
    Published: NTC Business Books, 1999
    Physical Description: xi, 239 pages : illustrations ; 24 cm
    (EBSCOhost) (EBSCO)
    Read this eBook – MSU authorized users <br /> MSU single-user access only (EBSCO)
    An electronic book accessible through the World Wide Web; click for information (Bibliographic record display) (EBSCO)
    (EBSCO)
    Electronic eBook
  13. 13

    Creating the marketing experience : new strategies for building relationships with your target market

    Authors: Marconi, Joe
    Published: Thomson, 2005
    Physical Description: 335 pages : illustrations ; 24 cm
    Connect to: Table of contents - All users (Cataloging @ Library of Congress)
    Book
  14. 14

    The brand marketing book : creating, managing, and extending the value of your brand

    Authors: Marconi, Joe
    Published: NTC Business Books, 2000
    Physical Description: xv, 247 pages : illustrations ; 24 cm
    Connect to: Table of contents - All users (Cataloging @ Library of Congress)
    Book
  15. 15

    Future marketing targeting seniors, Boomers, and Generations X and Y

    Authors: Marconi, Joe
    Published: NTC Business Books : in conjunction with The American Marketing Association, 2001
    EBSCO eBooks: 2001 (EBSCO)
    Electronic eBook
  16. 16

    The complete guide to publicity maximize visibility for your product, service, or organization

    Authors: Marconi, Joe
    Published: NTC Business Books, 1999
    EBSCO eBooks: 1999 (EBSCO)
    Electronic eBook
  17. 17

    The brand marketing book creating, managing, and extending the value of your brand

    Authors: Marconi, Joe
    Published: NTC Business Books, 2000
    EBSCO eBooks: 2000 (EBSCO)
    Electronic eBook