Search results for: Marketing Science Institute. Conference
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1
The changing world of marketing : conference summary : Marketing Science Institute Conference, October 24-25, 1991, Boston.
Published: Marketing Science Institute, 1992Physical Description: 27 pages ; 28 cm.Holdings: Loading…
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2
Market knowledge management : October 15-16, 1998 : La MansiBon del Rio, San Antonio, Texas
Authors: Slotegraaf, Rebecca
Published: MSI, 1999Physical Description: 44 pages : illustrations ; 28 cm.Holdings: Loading…
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3
Marketing to and serving customers through the Internet
Published: Marketing Science Institute, 2001Physical Description: 55 pages ; 28 cm.Holdings: Loading…
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4
Global innovation of new products and services
Published: Marketing Science Institute, 2001Physical Description: 47 pages ; 28 cm.Holdings: Loading…
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5
Collecting and using market and marketing knowledge
Authors: Debruyne, Marion
Published: Marketing Science Institute, 2000Physical Description: 29 pages ; 28 cm.Holdings: Loading…
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6
Organizing to become market-driven : conference summary
Authors: Swartz, Gordon S.
Published: Marketing Science Institute, 1990Physical Description: 42 pages ; 28 cm.Holdings: Loading…
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7
Roles for research and models in improving new product development
Authors: Weinberg, Bruce D.
Published: Marketing Science Institute, 1990Physical Description: 19 pages ; 28 cm.Holdings: Loading…
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8
Managing brand equity
Authors: Maltz, Eliot
Published: Marketing Science Institute, 1991Physical Description: 42 pages ; 28 cm.Holdings: Loading…
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9
Defining, measuring, and managing brand equity
Authors: Leuthesser, Lance
Published: Marketing Science Institute, 1988Physical Description: 32 leaves ; 29 cm.Holdings: Loading…
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10
Managing customer relationships
Published: Marketing Science Institute, 2000Physical Description: 32 pages : illustrations ; 28 cm.Holdings: Loading…
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11
Communicating with industrial customers : a conference summary
Authors: Mohr, Jakki J.
Published: Marketing Science Institute, 1989Physical Description: 19 pages ; 28 cm.Holdings: Loading…
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12
B2B E-Commerce
Authors: Hubbard, Katrina
Published: Marketing Science Institute, 2001Physical Description: 44 pages ; 28 cm.Holdings: Loading…
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Related Subjects
Marketing
Management
Consumer behavior
Consumer satisfaction
Customer relations
Electronic commerce
Marketing research
New products
Product management
Brand choice
Brand name products
Customer services
Industrial marketing
Internet marketing
Knowledge management
Research
Service industries
Valuation