Search results for: Marketing Science Institute. Conference

Showing 1 - 12 results of 12 Refine Results
  1. 1

    The changing world of marketing : conference summary : Marketing Science Institute Conference, October 24-25, 1991, Boston.

    Published: Marketing Science Institute, 1992
    Physical Description: 27 pages ; 28 cm.
    Book
  2. 2

    Market knowledge management : October 15-16, 1998 : La MansiBon del Rio, San Antonio, Texas

    Authors: Slotegraaf, Rebecca
    Published: MSI, 1999
    Physical Description: 44 pages : illustrations ; 28 cm.
    Book
  3. 3

    Marketing to and serving customers through the Internet

    Published: Marketing Science Institute, 2001
    Physical Description: 55 pages ; 28 cm.
    Book
  4. 4

    Global innovation of new products and services

    Published: Marketing Science Institute, 2001
    Physical Description: 47 pages ; 28 cm.
    Book
  5. 5

    Collecting and using market and marketing knowledge

    Authors: Debruyne, Marion
    Published: Marketing Science Institute, 2000
    Physical Description: 29 pages ; 28 cm.
    Book
  6. 6

    Organizing to become market-driven : conference summary

    Authors: Swartz, Gordon S.
    Published: Marketing Science Institute, 1990
    Physical Description: 42 pages ; 28 cm.
    Book
  7. 7

    Roles for research and models in improving new product development

    Authors: Weinberg, Bruce D.
    Published: Marketing Science Institute, 1990
    Physical Description: 19 pages ; 28 cm.
    Book
  8. 8

    Managing brand equity

    Authors: Maltz, Eliot
    Published: Marketing Science Institute, 1991
    Physical Description: 42 pages ; 28 cm.
    Book
  9. 9

    Defining, measuring, and managing brand equity

    Authors: Leuthesser, Lance
    Published: Marketing Science Institute, 1988
    Physical Description: 32 leaves ; 29 cm.
    Book
  10. 10

    Managing customer relationships

    Published: Marketing Science Institute, 2000
    Physical Description: 32 pages : illustrations ; 28 cm.
    Book
  11. 11

    Communicating with industrial customers : a conference summary

    Authors: Mohr, Jakki J.
    Published: Marketing Science Institute, 1989
    Physical Description: 19 pages ; 28 cm.
    Conference Proceeding Book
  12. 12

    B2B E-Commerce

    Authors: Hubbard, Katrina
    Published: Marketing Science Institute, 2001
    Physical Description: 44 pages ; 28 cm.
    Conference Proceeding Book