Search results for: Mason, Charlotte H.
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1
The marketing game! ! : with student CD-Rom
Authors: Mason, Charlotte H.
Published: McGraw-Hill/Irwin, 2002Physical Description: xviii, 100 pages : illustrations, forms ; 28 cm + 1 CD-ROM (4 3/4 in.)Holdings: Loading…
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2
The role of distribution in the diffussion of new durable consumer products
Authors: Jones, J. MorganOther Authors: “…Mason, Charlotte H.…”
Published: Marketing Science Institute, 1990
Physical Description: 41 pages : illustrations ; 28 cm.Holdings: Loading…
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3
A niche share approach for assessing brand performance and identifying competitive groups
Authors: Milne, George R.Other Authors: “…Mason, Charlotte H.…”
Published: Marketing Science Institute, 1994
Physical Description: 30 pages : illustrations ; 28 cm.Holdings: Loading…
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