Search results for: Mason, Charlotte H.

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  1. 1

    The marketing game! ! : with student CD-Rom

    Authors: Mason, Charlotte H.
    Published: McGraw-Hill/Irwin, 2002
    Physical Description: xviii, 100 pages : illustrations, forms ; 28 cm + 1 CD-ROM (4 3/4 in.)
    Book
  2. 2

    The role of distribution in the diffussion of new durable consumer products

    Authors: Jones, J. Morgan
    Published: Marketing Science Institute, 1990
    Other Authors: “…Mason, Charlotte H.…”
    Physical Description: 41 pages : illustrations ; 28 cm.
    Book
  3. 3

    A niche share approach for assessing brand performance and identifying competitive groups

    Authors: Milne, George R.
    Published: Marketing Science Institute, 1994
    Other Authors: “…Mason, Charlotte H.…”
    Physical Description: 30 pages : illustrations ; 28 cm.
    Book