Search results for: McDonald, Malcolm

Showing 1 - 20 results of 41 Refine Results
  1. 1

    Handbook of marketing planning

    Authors: McDonald, Malcolm
    Published: MCB Publications, 1980
    Physical Description: 131 pages : illustrations ; 30 cm
    Book
  2. 2

    Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing

    Authors: McDonald, Malcolm
    Published: Butterworth-Heinemann, 1992
    Physical Description: 168 pages : illustrations ; 25 cm
    Book
  3. 3

    The Marketing planner

    Authors: McDonald, Malcolm
    Published: Butterworth-Heinemann, 1992
    Physical Description: vii, 143 pages : illustrations ; 24 cm.
    Book
  4. 4

    Retail marketing plans : how to prepare them, how to use them

    Authors: McDonald, Malcolm
    Published: Boston : Butterworth Heinemann, 1993
    Physical Description: xi, 338 pages ; 24 cm.
    Book
  5. 5

    Marketing planning for services

    Authors: McDonald, Malcolm
    Published: Butterworth-Heinemann, 1996
    Physical Description: x, 364 pages : illustrations ; 25 cm.
    Book
  6. 6

    Key account management : learning from supplier and customer perspectives

    Authors: McDonald, Malcolm
    Published: Butterworth-Heinemann, 1998
    Physical Description: xvi, 194 pages : illustrations ; 24 cm.
    Book
  7. 7

    Marketing plans : how to prepare them, how to use them

    Authors: McDonald, Malcolm
    Published: Butterworth-Heinemann, 1999
    Physical Description: xviii, 578 pages : illustrations ; 25 cm.
    Book
  8. 8

    The marketing plan in colour : a pictorial guide for managers

    Authors: McDonald, Malcolm
    Published: Butterworth-Heinemann, 2000
    Other Authors:
    Physical Description: 88 pages : color illustrations ; 30 cm
    Book
  9. 9

    Marketing plans that work : targeting growth and profitability

    Authors: McDonald, Malcolm
    Published: Butterworth-Heinemann, 2002
    Physical Description: viii, 254 pages : illustrations ; 23 cm
    Book
  10. 10

    Marketing plans : how to prepare them, how to use them

    Authors: McDonald, Malcolm
    Published: Butterworth-Heinemann, 2002
    Physical Description: xix, 630 pages : illustrations ; 25 cm
    Book
  11. 11

    The new marketing : transforming the corporate future

    Authors: McDonald, Malcolm
    Published: Butterworth-Heinemann, 2002
    Physical Description: viii, 230 pages : illustrations ; 25 cm
    Book
  12. 12

    Marketing plans that work : targeting growth and profitability

    Authors: McDonald, Malcolm
    Published: Butterworth-Heinemann, 1997
    Physical Description: viii, 236 pages : illustrations ; 24 cm
    (EBSCOhost) (EBSCO)
    Read this eBook – MSU authorized users <br /> MSU single-user access only (EBSCO)
    An electronic book accessible through the World Wide Web; click for information (Bibliographic record display) (EBSCO)
    (EBSCO)
    Electronic eBook
  13. 13

    Marketing : a complete guide in pictures

    Authors: McDonald, Malcolm
    Published: Elsevier/Butterworth-Heinemann, 2004
    Physical Description: 160 pages : color illustrations ; 24 cm
    Book
  14. 14

    Marketing accountability : how to measure marketing effectiveness

    Authors: McDonald, Malcolm
    Published: Kogan Page, 2009
    Physical Description: viii, 293 pages : illustrations ; 26 cm
    Book
  15. 15

    Marketing plans : how to prepare them, how to use them

    Authors: McDonald, Malcolm
    Published: Wiley, 2011
    Physical Description: xvi, 573 pages : illustrations (some color) ; 25 cm
    Book
  16. 16

    Marketing plans : a complete guide in pictures

    Authors: McDonald, Malcolm
    Published: Wiley, 2012
    Other Authors:
    Physical Description: 162 pages : illustrations ; 25 cm
    Book
  17. 17

    Malcolm McDonald on marketing planning : understanding marketing plans and strategy

    Authors: McDonald, Malcolm
    Published: Kogan Page, 2017
    Physical Description: x, 177 pages ; 24 cm
    Book
  18. 18

    Marketing plans how to prepare them, how to use them

    Authors: McDonald, Malcolm
    Published: Wiley, 2011
    ProQuest Ebook Central - Academic Complete: 2011 (Ebook Central @ Proquest)
    Wiley Obooks 2011 to Present: 2011 (Wiley Online Library)
    Electronic eBook
  19. 19

    Market segmentation how to do it, how to profit from it

    Authors: McDonald, Malcolm
    Published: Elsevier/Butterworth-Heinemann, 2004
    EBSCO eBooks: 2004 (EBSCO)
    Electronic eBook
  20. 20

    Marketing plans how to prepare them, how to use them

    Authors: McDonald, Malcolm
    Published: Butterworth-Heinemann, 1999
    EBSCO eBooks: 1999 (EBSCO)
    eBook Academic Collection (EBSCOhost) – North America: 1999 (EBSCO)
    Electronic eBook