Search results for: Milne, George R.

Showing 1 - 10 results of 10 Refine Results
  1. 1

    A niche share approach for assessing brand performance and identifying competitive groups

    Authors: Milne, George R.
    Published: Marketing Science Institute, 1994
    Physical Description: 30 pages : illustrations ; 28 cm.
    Book
  2. 2

    Consumer participation in mailing lists : a field experiment

    Authors: Milne, George R.
    Published: Marketing Science Institute, 1996
    Physical Description: 26 pages : illustrations ; 28 cm.
    Book
  3. 3

    A business perspective on database marketing and consumer privacy practices

    Authors: Milne, George R.
    Published: Marketing Science Iinstitute, 1998
    Physical Description: 33 pages ; 28 cm.
    Book
  4. 4

    Trust and concern in consumers' perceptions of marketing information management practices

    Authors: Milne, George R.
    Published: Marketing Science Institute, 1998
    Physical Description: 35 pages : illustrations ; 28 cm.
    Book
  5. 5

    Sport marketing : managing the exchange process

    Authors: Milne, George R.
    Published: Jones and Bartlett, 1999
    Physical Description: xi, 169 pages : illustrations ; 27 cm
    An electronic book accessible through the World Wide Web; click for information (Bibliographic record display) (EBSCO)
    Read this eBook – MSU authorized users <br /> MSU single-user access only (EBSCO)
    Electronic eBook
  6. 6

    Sport marketing : managing the exchange process

    Authors: Milne, George R.
    Published: Jones and Bartlett, 1999
    Physical Description: xi, 169 pages : illustrations ; 27 cm
    Book
  7. 7

    Sport marketing managing the exchange process

    Authors: Milne, George R.
    Published: Jones and Bartlett, 1999
    EBSCO eBooks: 1999 (EBSCO)
    Electronic eBook
  8. 8

    Cases in sport marketing

    Authors: McDonald, Mark A.
    Published: Jones and Bartlett, 1999
    Other Authors: “…Milne, George R.…”
    Physical Description: xvi, 351 pages : illustrations ; 23 cm
    (EBSCOhost) (EBSCO)
    Read this eBook – MSU authorized users <br /> MSU single-user access only (EBSCO)
    An electronic book accessible through the World Wide Web; click for information (Bibliographic record display) (EBSCO)
    (EBSCO)
    Electronic eBook
  9. 9

    Cases in sport marketing

    Authors: McDonald, Mark A.
    Published: Jones and Bartlett, 1999
    Other Authors: “…Milne, George R.…”
    EBSCO eBooks: 1999 (EBSCO)
    Electronic eBook
  10. 10

    A framework for identifying the legal and political risks of using new information technologies to support marketing programs

    Authors: Bloom, Paul N.
    Published: Marketing Science Institute, 1992
    Other Authors: “…Milne, George R.…”
    Physical Description: 21 pages : illustrations ; 28 cm.
    Book