Search results for: O'Shaughnessy, John, 1927-2023

Showing 1 - 7 results of 7 Refine Results
  1. 1

    Competitive marketing : a strategic approach

    Authors: O'Shaughnessy, John, 1927-2023
    Published: Allen & Unwin, 1984
    Physical Description: 372 pages : illustrations ; 25 cm
    Book
  2. 2

    Inquiry and decision ; a methodology for management and the social sciences.

    Authors: O'Shaughnessy, John, 1927-2023
    Published: Barnes & Noble, 1973
    Physical Description: 3-200 pages : illustrations ; 23 cm
    Book
  3. 3

    Why people buy

    Authors: O'Shaughnessy, John, 1927-2023
    Published: Oxford University Press, 1987
    Physical Description: vi, 195 pages : illustrations ; 25 cm
    Book
  4. 4

    Explaining buyer behavior : central concepts and philosophy of science issues

    Authors: O'Shaughnessy, John, 1927-2023
    Published: Oxford University Press, 1992
    Physical Description: 385 pages : illustrations ; 25 cm
    Book
  5. 5

    The marketing power of emotion

    Authors: O'Shaughnessy, John, 1927-2023
    Published: Oxford University Press, 2003
    Physical Description: vi, 274 pages : illustrations ; 25 cm
    Book
  6. 6

    Persuasion in advertising

    Authors: O'Shaughnessy, John, 1927-2023
    Published: Routledge, 2004
    Physical Description: xi, 220 pages : illustrations ; 24 cm
    Connect to: Table of contents - All users (Cataloging @ Library of Congress)
    Book
  7. 7

    Consumer behavior : perspectives, findings and explanations

    Authors: O'Shaughnessy, John, 1927-2023
    Published: Palgrave Macmillan, 2013
    Physical Description: xi, 520 pages ; 24 cm
    Book