Search results for: O'Shaughnessy, John, 1927-2023
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1
Competitive marketing : a strategic approach
Authors: O'Shaughnessy, John, 1927-2023
Published: Allen & Unwin, 1984Physical Description: 372 pages : illustrations ; 25 cmHoldings: Loading…
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2
Inquiry and decision ; a methodology for management and the social sciences.
Authors: O'Shaughnessy, John, 1927-2023
Published: Barnes & Noble, 1973Physical Description: 3-200 pages : illustrations ; 23 cmHoldings: Loading…
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3
Why people buy
Authors: O'Shaughnessy, John, 1927-2023
Published: Oxford University Press, 1987Physical Description: vi, 195 pages : illustrations ; 25 cmHoldings: Loading…
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4
Explaining buyer behavior : central concepts and philosophy of science issues
Authors: O'Shaughnessy, John, 1927-2023
Published: Oxford University Press, 1992Physical Description: 385 pages : illustrations ; 25 cmHoldings: Loading…
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5
The marketing power of emotion
Authors: O'Shaughnessy, John, 1927-2023
Published: Oxford University Press, 2003Physical Description: vi, 274 pages : illustrations ; 25 cmHoldings: Loading…
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6
Persuasion in advertising
Authors: O'Shaughnessy, John, 1927-2023
Published: Routledge, 2004Physical Description: xi, 220 pages : illustrations ; 24 cmHoldings: Loading…Connect to: Table of contents - All users (Cataloging @ Library of Congress)
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7
Consumer behavior : perspectives, findings and explanations
Authors: O'Shaughnessy, John, 1927-2023
Published: Palgrave Macmillan, 2013Physical Description: xi, 520 pages ; 24 cmHoldings: Loading…
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