Search results for: Pearce, Michael R., 1946-

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  1. 1

    Appraising the economic and social effects of advertising : a review of issues and evidence

    Authors: Pearce, Michael R., 1946-
    Published: [Marketing Science Institute], 1971
    Physical Description: 1 volume (various pagings) ; 28 cm.
    Book
  2. 2

    Theories of entry

    Authors: Pearce, Michael R., 1946-
    Published: Marketing Science Institute, 1975
    Physical Description: vi, 122 pages : illustrations ; 28 cm.
    Book
  3. 3

    Power retail : winning strategies from Chapters and other leading retailers in Canada

    Authors: Stevenson, Lawrence N.
    Published: McGraw-Hill Ryerson, 1999
    Other Authors: “…Pearce, Michael R., 1946-…”
    Physical Description: v, 254 pages : illustrations ; 24 cm
    Book