Search results for: Perreault, William D., Jr

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  1. 1

    Basic marketing : a marketing strategy planning approach

    Authors: Perreault, William D., Jr
    Published: McGraw-Hill Irwin, 2014
    Physical Description: xl, 725, G11 pages : color illustrations ; 29 cm
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  2. 2

    Basic marketing : a managerial approach

    Authors: McCarthy, E. Jerome (Edmund Jerome)
    Published: R.D. Irwin, 1984
    Other Authors: “…Perreault, William D., Jr…”
    Physical Description: xvii, 841 pages : illustrations ; 25 cm.
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  3. 3

    Computer-aided problems to accompany Basic marketing

    Authors: McCarthy, E. Jerome (Edmund Jerome)
    Published: Irwin, 1987
    Other Authors: “…Perreault, William D., Jr…”
    Physical Description: iv, 35 pages : illustrations ; 23 cm
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  4. 4

    Organizational buying contexts and the procurement process

    Authors: Bunn, Michele D.
    Published: Marketing Science Institute, 1993
    Other Authors: “…Perreault, William D., Jr…”
    Physical Description: 40 pages : illustrations ; 28 cm.
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  5. 5

    Essentials of marketing : a global-managerial approach

    Authors: McCarthy, E. Jerome (Edmund Jerome)
    Published: Irwin, 1994
    Other Authors: “…Perreault, William D., Jr…”
    Physical Description: xxiii, 552 pages : illustrations (some color) ; 26 cm.
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  6. 6

    The marketing game! ! : with student CD-Rom

    Authors: Mason, Charlotte H.
    Published: McGraw-Hill/Irwin, 2002
    Other Authors: “…Perreault, William D., Jr…”
    Physical Description: xviii, 100 pages : illustrations, forms ; 28 cm + 1 CD-ROM (4 3/4 in.)
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  7. 7

    Applications in basic marketing.

    Published: Irwin, 1990
    Other Authors:
    Physical Description: volumes : illustrations ; 26 cm
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