Search results for: Quelch, John A.

Showing 1 - 20 results of 30 Refine Results
  1. 1

    Nutrition and the American consumer : a survey of interest groups

    Authors: Quelch, John A.
    Published: Marketing Science Institute, 1977
    Physical Description: iv, 27 pages ; 28 cm.
    Book
  2. 2

    The application of information display research

    Authors: Quelch, John A.
    Published: Marketing Science Institute, 1978
    Physical Description: iv, 20 pages : diagram ; 28 cm.
    Book
  3. 3

    Behavioral and attitudinal measures of the relative importance of product attributes : the case of cold breakfast cereals

    Authors: Quelch, John A.
    Published: Marketing Science Institute, 1978
    Physical Description: iv, 30 pages ; 28 cm.
    Book
  4. 4

    The marketing challenge of 1992

    Authors: Quelch, John A.
    Published: Addison-Wesley Pub. Co., 1990
    Physical Description: ix, 390 pages : illustrations ; 24 cm
    Book
  5. 5

    How to market to consumers : 10 ways to win

    Authors: Quelch, John A.
    Published: Wiley, 1989
    Physical Description: ix, 224 pages : illustrations ; 24 cm
    Book
  6. 6

    The marketing challenge of Europe 1992

    Authors: Quelch, John A.
    Published: Addison-Wesley, 1991
    Other Authors:
    Physical Description: ix, 422 pages : illustrations ; 24 cm
    Book
  7. 7

    Cases in advertising and promotion management

    Authors: Quelch, John A.
    Published: Irwin, 1991
    Physical Description: xiii, 908 pages : illustrations ; 25 cm
    Book
  8. 8

    Cases in advertising and promotion management

    Authors: Quelch, John A.
    Published: Irwin, 1994
    Physical Description: xiii, 746 pages : illustrations ; 24 cm
    Book
  9. 9

    Cases in product management

    Authors: Quelch, John A.
    Published: Irwin, 1995
    Physical Description: xi, 562 pages : illustrations ; 24 cm.
    Book
  10. 10

    Cases in strategic marketing management : business strategies in Muslim countries

    Authors: Quelch, John A.
    Published: Prentice Hall, 2001
    Physical Description: vi, 178 pages : illustrations, maps ; 24 cm
    Book
  11. 11

    Global marketing management : a casebook.

    Authors: Quelch, John A.
    Published: Thomson/South-Western, 2006
    Other Authors: “…Quelch, John A.…”
    Physical Description: viii, 680 pages : illustrations ; 24 cm
    Book
  12. 12

    The new global brands : managing non-government organizations in the 21st century

    Authors: Quelch, John A.
    Published: Thomson/South-Western, 2006
    Physical Description: vi, 324 pages : illustrations, map ; 24 cm
    Book
  13. 13

    Readings in modern marketing

    Authors: Quelch, John A.
    Published: Chinese University Press, 2006
    Physical Description: xii, 755 pages : illustrations ; 24 cm
    Book
  14. 14

    Greater good : how good marketing makes for better democracy

    Authors: Quelch, John A.
    Published: Harvard Business Press, 2007
    Physical Description: viii, 331 pages ; 25 cm
    Book
  15. 15

    All business is local : why place matters more than ever in a global, virtual world

    Authors: Quelch, John A.
    Published: Portfolio/Penguin, 2012
    Physical Description: 248 pages : illustrations ; 22 cm
    Book
  16. 16

    Building a Culture of Health A New Imperative for Business

    Authors: Quelch, John A., Boudreau, Emily C.
    Published: Springer International Publishing : Imprint: Springer, 2016
    Springer Medicine eBooks 2016 English/International: 2016 (Springer Link)
    Electronic eBook
  17. 17

    Compassionate Management of Mental Health in the Modern Workplace

    Authors: Quelch, John A., Knoop, Carin-Isabel
    Published: Springer International Publishing : Imprint: Springer, 2018
    Springer Business and Management eBooks 2018 English/International: 2018 (Springer Link)
    Electronic eBook
  18. 18

    Choice matters how healthcare consumers make decisions (and why clinicians and managers should care)

    Authors: Moore, Gordon T., Quelch, John A., Boudreau, Emily C.
    Published: Oxford University Press, 2018
    Oxford Scholarship Online (Public Health and Epidemiology): 2018 (Oxford Academic)
    Electronic eBook
  19. 19

    Consumer behavior for marketing managers

    Published: Allyn and Bacon, 1984
    Other Authors: “…Quelch, John A.…”
    Physical Description: x, 484 pages : illustrations ; 24 cm
    Book
  20. 20

    Advertising & promotion management : a manager's guide to theory & practice

    Authors: Farris, Paul W.
    Published: Chilton Book Co., 1983
    Other Authors: “…Quelch, John A.…”
    Physical Description: x, 301 pages : illustrations ; 24 cm.
    Book