Search results for: Schewe, Charles D., 1942-
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1
The portable MBA in marketing
Authors: Schewe, Charles D., 1942-
Published: Wiley, 1998Physical Description: xiii, 497 pages ; 26 cm.Holdings: Loading…
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2
Marketing information systems : selected readings
Published: American Marketing Association, 1976Other Authors: “…Schewe, Charles D., 1942-…”
Physical Description: 186 pages : illustrations ; 28 cmHoldings: Loading…
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3
The Elderly market : selected readings
Published: American Marketing Association, 1985Other Authors: “…Schewe, Charles D., 1942-…”
Physical Description: viii, 227 pages : illustrations ; 29 cmHoldings: Loading…
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4
The portable MBA in marketing
Authors: Hiam, AlexanderOther Authors: “…Schewe, Charles D., 1942-…”
Published: J. Wiley, 1992
Physical Description: xiv, 464 pages : illustrations ; 26 cm.Holdings: Loading…
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5
Defining markets, defining moments : America's 7 generational cohorts, their shared experiences, and why businesses should care
Authors: Meredith, Geoffrey E.Other Authors: “…Schewe, Charles D., 1942-…”
Published: Hungry Minds, 2002
Physical Description: xx, 363 pages : illustrations ; 25 cmHoldings: Loading…
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6
Marketing to an aging population : selected readings
Published: American Marketing Association, 1990Other Authors:Physical Description: x, 257 pages : illustrations ; 28 cmHoldings: Loading…
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7
Managing by defining moments
Authors: Meredith, Geoffrey E.Other Authors: “…Schewe, Charles D., 1942-…”
Published: Hungry Minds, 2002
Physical Description: xviii, 270 pages ; 25 cmHoldings: Loading…
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Related Subjects
Management
Marketing
Older consumers
Age groups
Cohort analysis
Conflict management
Conflict of generations
Consumer behavior
Consumers' preferences
Creative ability in business
Diversity in the workplace
Employee motivation
Intergenerational relations
Leadership
Management information systems
Marketing research
Motivation research (Marketing)
Organizational effectiveness