Search results for: Shapiro, Benson P.
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1
National account management
Authors: Shapiro, Benson P.
Published: Marketing Science Institute, 1980Physical Description: iv, 21 pages ; 28 cm.Holdings: Loading…
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2
Industrial product policy : managing the existing product line
Authors: Shapiro, Benson P.
Published: Marketing Science Institute, 1977Physical Description: vi, 126 pages : illustrations ; 27 cm.Holdings: Loading…
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3
Marketing management
Authors: Shapiro, Benson P.
Published: R.D. Irwin, 1985Physical Description: volumes : illustrations ; 25 cm.Holdings: Loading…
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4
The pricing of consumer goods : theory and practice
Authors: Shapiro, Benson P.
Published: Marketing Science Institute, 1972Physical Description: 146 pages ; 28 cm.Holdings: Loading…
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5
Sales program management : formulation and implementation
Authors: Shapiro, Benson P.
Published: McGraw-Hill, 1977Physical Description: xiv, 578 pages : illustrations ; 25 cm.Holdings: Loading…
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6
Industrial product policy : viewpoints and issues
Authors: Shapiro, Benson P.
Published: Marketing Science Institute, 1976Physical Description: iv, 16 pages ; 28 cm.Holdings: Loading…
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7
Industrial market segmentation : a nested approach
Authors: Bonoma, Thomas V.Other Authors: “…Shapiro, Benson P.…”
Published: Marketing Science Institute, 1983
Physical Description: vi, 120 pages ; 28 cmHoldings: Loading…
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8
Seeking customers
Published: Harvard Business School Pub., 1993Other Authors: “…Shapiro, Benson P.…”
Physical Description: xviii, 343 pages : illustrations ; 25 cm.Holdings: Loading…
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9
Keeping customers
Published: Harvard Business School Press, 1993Other Authors:Physical Description: xx, 384 pages : illustrations ; 25 cm.Holdings: Loading…
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10
Business marketing strategy : cases, concepts, and applications
Authors: Rangan, V. KasturiOther Authors: “…Shapiro, Benson P.…”
Published: Irwin, 1995
Physical Description: xiv, 850 pages : illustrations ; 25 cm.Holdings: Loading…
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