Search results for: Shapiro, Benson P.

Showing 1 - 10 results of 10 Refine Results
  1. 1

    National account management

    Authors: Shapiro, Benson P.
    Published: Marketing Science Institute, 1980
    Physical Description: iv, 21 pages ; 28 cm.
    Book
  2. 2

    Industrial product policy : managing the existing product line

    Authors: Shapiro, Benson P.
    Published: Marketing Science Institute, 1977
    Physical Description: vi, 126 pages : illustrations ; 27 cm.
    Book
  3. 3

    Marketing management

    Authors: Shapiro, Benson P.
    Published: R.D. Irwin, 1985
    Physical Description: volumes : illustrations ; 25 cm.
    Book
  4. 4

    The pricing of consumer goods : theory and practice

    Authors: Shapiro, Benson P.
    Published: Marketing Science Institute, 1972
    Physical Description: 146 pages ; 28 cm.
    Book
  5. 5

    Sales program management : formulation and implementation

    Authors: Shapiro, Benson P.
    Published: McGraw-Hill, 1977
    Physical Description: xiv, 578 pages : illustrations ; 25 cm.
    Book
  6. 6

    Industrial product policy : viewpoints and issues

    Authors: Shapiro, Benson P.
    Published: Marketing Science Institute, 1976
    Physical Description: iv, 16 pages ; 28 cm.
    Book
  7. 7

    Industrial market segmentation : a nested approach

    Authors: Bonoma, Thomas V.
    Published: Marketing Science Institute, 1983
    Other Authors: “…Shapiro, Benson P.…”
    Physical Description: vi, 120 pages ; 28 cm
    Book
  8. 8

    Seeking customers

    Published: Harvard Business School Pub., 1993
    Other Authors: “…Shapiro, Benson P.…”
    Physical Description: xviii, 343 pages : illustrations ; 25 cm.
    Book
  9. 9

    Keeping customers

    Published: Harvard Business School Press, 1993
    Other Authors:
    Physical Description: xx, 384 pages : illustrations ; 25 cm.
    Book
  10. 10

    Business marketing strategy : cases, concepts, and applications

    Authors: Rangan, V. Kasturi
    Published: Irwin, 1995
    Other Authors: “…Shapiro, Benson P.…”
    Physical Description: xiv, 850 pages : illustrations ; 25 cm.
    Book