Search results for: Thorson, Esther
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1
The Denison Simulation Project : Formulating, Introducing, and Evaluating Curricular Change
Authors: Thorson, Esther
Published: Distributed by ERIC Clearinghouse, 1977Physical Description: 29 pagesHoldings: Loading…
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2
Episodic and Semantic Memory : Implications for the Role of Emotion in Advertising
Authors: Thorson, Esther
Published: Distributed by ERIC Clearinghouse, 1984Physical Description: 19 pagesHoldings: Loading…
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3
A Profile of Children's Reading Abilities as Indexed in Five Perceptual Processing Experiments. Final Report
Authors: Thorson, Esther L.
Published: Distributed by ERIC Clearinghouse, 1975Physical Description: 126 pagesHoldings: Loading…
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4
The Effects of Emotion on Episodic Memory for TV Commercials
Authors: Thorson, Esther, Friestad, Marian
Published: Distributed by ERIC Clearinghouse, 1984Physical Description: 30 pagesHoldings: Loading…
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5
Recall, Recognition, and Ad Preference as a Function of 18 Properties of TV Commercials
Authors: Thorson, Esther, Friestad, Marian
Published: Distributed by ERIC Clearinghouse, 1985Physical Description: 33 pagesHoldings: Loading…
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6
Commercial Complexity and Local and Global Involvement in Programs : Effects on Viewer Responses
Authors: Oberman, Heiko, Thorson, Esther
Published: Distributed by ERIC Clearinghouse, 1985Physical Description: 31 pagesHoldings: Loading…
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7
The Role of Emotion in Memory for Television Commercials
Authors: Friestad, Marian, Thorson, Esther
Published: Distributed by ERIC Clearinghouse, 1985Physical Description: 30 pagesHoldings: Loading…
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8
The Effects of Involvement, Message Appeal, and Viewing Conditions on Memory and Evaluation of TV Commercials
Authors: Nowak, Glen, Thorson, Esther
Published: Distributed by ERIC Clearinghouse, 1986Physical Description: 28 pagesHoldings: Loading…
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9
Advertising age : the principles of advertising at work
Published: NTC Business Books, 1989Other Authors: “…Thorson, Esther…”
Physical Description: xii, 241 pages : illustrations ; 28 cmHoldings: Loading…
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10
Integrated communication : synergy of persuasive voices
Published: L. Erlbaum Associates, 1996Other Authors: “…Thorson, Esther…”
Physical Description: ix, 386 pages : illustrations ; 24 cm.Holdings: Loading…
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11
Advertising and the World Wide Web
Published: Lawrence Erlbaum Associates, 1999Other Authors:Physical Description: ix, 317 pages : illustrations ; 24 cmHoldings: Loading…An electronic book accessible through the World Wide Web; click for information (Bibliographic record display) (EBSCO)
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12
Internet advertising : theory and research
Published: Lawrence Erlbaum Associates, 2007Other Authors:Physical Description: x, 516 pages : illustrations ; 24 cm.Holdings: Loading…
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13
Advertising and the World Wide Web
Published: Lawrence Erlbaum Associates, 1999Other Authors:Physical Description: ix, 317 pages : illustrations ; 24 cmHoldings: Loading…Connect to: Table of contents - All users (Cataloging @ Library of Congress)
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14
Advertising and the World Wide Web
Published: Lawrence Erlbaum Associates, 1999Other Authors:Holdings: Loading…EBSCO eBooks: 1999 (EBSCO)
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15
Assessing public journalism
Published: University of Missouri Press, 1998Other Authors:Physical Description: x, 292 pages : illustrations ; 24 cmHoldings: Loading…
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16
Persuasion ethics today
Published: Routledge Taylor & Francis Group, 2016Other Authors:Physical Description: xiii, 304 pages : illustrations ; 23 cmHoldings: Loading…
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17
Digital advertising : theory and research
Published: Routledge, Taylor & Francis Group, 2017Other Authors:Physical Description: xxviii, 465 pages ; 24 cmHoldings: Loading…
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18
Advertising theory
Published: Routledge, 2019Other Authors:Physical Description: xx, 548 pages : illustrations ; cm.Holdings: Loading…
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19
Advertising theory
Published: Routledge, 2019Other Authors:Holdings: Loading…ProQuest Ebook Central - Academic Complete: 2012 (Ebook Central @ Proquest)
EBSCO eBooks: 2012 (EBSCO)
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20
Advertising theory
Published: Routledge, 2019Other Authors:Holdings: Loading…Taylor & Francis eBooks (Complete Collection): 2019 (Taylor & Francis eBooks)
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Related Subjects
Advertising
Cognitive Processes
Internet advertising
Television Commercials
Higher Education
Memory
Recall (Psychology)
Television Research
Emotional Response
Mass Media Effects
Models
Television Viewing
Affective Measures
Audience Analysis
Change Strategies
College Curriculum
College Instruction
College Students
Communication
Communication Research
Communication in marketing
Communication in medicine
Community Participation
Congresses
Content Analysis
Curriculum Development
Curriculum Evaluation
Delivery of Health Care
Educational Change
Emotional Experience