Search results for: Thorson, Esther

Showing 1 - 20 results of 22 Refine Results
  1. 1

    The Denison Simulation Project : Formulating, Introducing, and Evaluating Curricular Change

    Authors: Thorson, Esther
    Published: Distributed by ERIC Clearinghouse, 1977
    Physical Description: 29 pages
    Microfilm Book
  2. 2

    Episodic and Semantic Memory : Implications for the Role of Emotion in Advertising

    Authors: Thorson, Esther
    Published: Distributed by ERIC Clearinghouse, 1984
    Physical Description: 19 pages
    Microfilm Book
  3. 3

    A Profile of Children's Reading Abilities as Indexed in Five Perceptual Processing Experiments. Final Report

    Authors: Thorson, Esther L.
    Published: Distributed by ERIC Clearinghouse, 1975
    Physical Description: 126 pages
    Microfilm Book
  4. 4

    The Effects of Emotion on Episodic Memory for TV Commercials

    Authors: Thorson, Esther, Friestad, Marian
    Published: Distributed by ERIC Clearinghouse, 1984
    Physical Description: 30 pages
    Microfilm Book
  5. 5

    Recall, Recognition, and Ad Preference as a Function of 18 Properties of TV Commercials

    Authors: Thorson, Esther, Friestad, Marian
    Published: Distributed by ERIC Clearinghouse, 1985
    Physical Description: 33 pages
    Microfilm Book
  6. 6

    Commercial Complexity and Local and Global Involvement in Programs : Effects on Viewer Responses

    Authors: Oberman, Heiko, Thorson, Esther
    Published: Distributed by ERIC Clearinghouse, 1985
    Physical Description: 31 pages
    Microfilm Book
  7. 7

    The Role of Emotion in Memory for Television Commercials

    Authors: Friestad, Marian, Thorson, Esther
    Published: Distributed by ERIC Clearinghouse, 1985
    Physical Description: 30 pages
    Microfilm Book
  8. 8

    The Effects of Involvement, Message Appeal, and Viewing Conditions on Memory and Evaluation of TV Commercials

    Authors: Nowak, Glen, Thorson, Esther
    Published: Distributed by ERIC Clearinghouse, 1986
    Physical Description: 28 pages
    Microfilm Book
  9. 9

    Advertising age : the principles of advertising at work

    Published: NTC Business Books, 1989
    Other Authors: “…Thorson, Esther…”
    Physical Description: xii, 241 pages : illustrations ; 28 cm
    Book
  10. 10

    Integrated communication : synergy of persuasive voices

    Published: L. Erlbaum Associates, 1996
    Other Authors: “…Thorson, Esther…”
    Physical Description: ix, 386 pages : illustrations ; 24 cm.
    Conference Proceeding Book
  11. 11

    Advertising and the World Wide Web

    Published: Lawrence Erlbaum Associates, 1999
    Other Authors:
    Physical Description: ix, 317 pages : illustrations ; 24 cm
    An electronic book accessible through the World Wide Web; click for information (Bibliographic record display) (EBSCO)
    Read this eBook – MSU authorized users <br /> MSU single-user access only (EBSCO)
    Electronic Conference Proceeding eBook
  12. 12

    Internet advertising : theory and research

    Published: Lawrence Erlbaum Associates, 2007
    Other Authors:
    Physical Description: x, 516 pages : illustrations ; 24 cm.
    Book
  13. 13

    Advertising and the World Wide Web

    Published: Lawrence Erlbaum Associates, 1999
    Other Authors:
    Physical Description: ix, 317 pages : illustrations ; 24 cm
    Connect to: Table of contents - All users (Cataloging @ Library of Congress)
    Conference Proceeding Book
  14. 14

    Advertising and the World Wide Web

    Published: Lawrence Erlbaum Associates, 1999
    Other Authors:
    EBSCO eBooks: 1999 (EBSCO)
    Electronic Conference Proceeding eBook
  15. 15

    Assessing public journalism

    Published: University of Missouri Press, 1998
    Other Authors:
    Physical Description: x, 292 pages : illustrations ; 24 cm
    Book
  16. 16

    Persuasion ethics today

    Published: Routledge Taylor & Francis Group, 2016
    Other Authors:
    Physical Description: xiii, 304 pages : illustrations ; 23 cm
    Book
  17. 17

    Digital advertising : theory and research

    Published: Routledge, Taylor & Francis Group, 2017
    Other Authors:
    Physical Description: xxviii, 465 pages ; 24 cm
    Book
  18. 18

    Advertising theory

    Published: Routledge, 2019
    Other Authors:
    Physical Description: xx, 548 pages : illustrations ; cm.
    Book
  19. 19

    Advertising theory

    Published: Routledge, 2019
    Other Authors:
    ProQuest Ebook Central - Academic Complete: 2012 (Ebook Central @ Proquest)
    EBSCO eBooks: 2012 (EBSCO)
    Electronic eBook
  20. 20

    Advertising theory

    Published: Routledge, 2019
    Other Authors:
    Taylor & Francis eBooks (Complete Collection): 2019 (Taylor & Francis eBooks)
    Electronic eBook