Search results for: Weilbacher, William M.

Showing 1 - 6 results of 6 Refine Results
  1. 1

    Auditing productivity : advertiser-agency relationships can be improved

    Authors: Weilbacher, William M.
    Published: Association of National Advertisers, 1981
    Physical Description: vii, 117 pages ; 25 cm
    Book
  2. 2

    Cases in advertising

    Authors: Weilbacher, William M.
    Published: Macmillan, 1981
    Physical Description: xi, 351 pages : illustrations ; 25 cm
    Book
  3. 3

    Advertising

    Authors: Weilbacher, William M.
    Published: Macmillan, 1979
    Physical Description: xxiv, 754 pages, 8 unnumbered leaves of plates : illustrations ; 24 cm
    Book
  4. 4

    Marketing management cases ; planning and executing marketing strategy

    Authors: Weilbacher, William M.
    Published: Macmillan, 1975
    Physical Description: xii, 387 pages : illustrations ; 24 cm
    Book
  5. 5

    Brand marketing : building winning brand strategies that deliver value and customer satisfaction

    Authors: Weilbacher, William M.
    Published: NTC Business Books, 1993
    Physical Description: xv, 210 pages : illustrations ; 24 cm
    Book
  6. 6

    Advertising in America; the consumer view

    Authors: Bauer, Raymond Augustine, 1916-1977
    Published: Division of Research, Graduate School of Business Administration, Harvard University, 1968
    Other Authors:
    Physical Description: xxvi, 473 pages ; 21 cm
    Book