Marketing decision making : concepts and strategy / David W. Cravens, Gerald E. Hills, Robert B. Woodruff.

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Bibliographic Details
Main Author: Cravens, David W.
Other Authors: Hills, Gerald E.
Woodruff, Robert B.
Language:English
Published: Homewood, Ill. : R. D. Irwin, 1980.
Edition:Revised edition.
Series:Irwin series in marketing.
Subjects:
Marketing > Decision making.
Marketing > Management.
Marketing.
Physical Description:xv, 573 pages : illustrations ; 25 cm.
Format: Book
Description
Call Number:HF5415.125 .C7 1980
Bibliography Note:Includes bibliographical references and index.
ISBN:0256023484