Marketing decision making : concepts and strategy / David W. Cravens, Gerald E. Hills, Robert B. Woodruff.
Main Author: | Cravens, David W. |
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Other Authors: |
Hills, Gerald E. Woodruff, Robert B. |
Language: | English |
Published: |
Homewood, Ill. :
R. D. Irwin,
1980.
|
Edition: | Revised edition. |
Series: | Irwin series in marketing.
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Subjects: | |
Physical Description: | xv, 573 pages : illustrations ; 25 cm. |
Format: | Book |