Marketing decision making : concepts and strategy / David W. Cravens, Gerald E. Hills, Robert B. Woodruff.

Bibliographic Details
Main Author:	Cravens, David W.
Other Authors:	Hills, Gerald E. Woodruff, Robert B.
Language:	English
Published:	Homewood, Ill. : R. D. Irwin, 1980.
Edition:	Revised edition.
Series:	Irwin series in marketing.
Subjects:	Marketing > Decision making. Marketing > Management. Marketing.
Physical Description:	xv, 573 pages : illustrations ; 25 cm.
Format:	Book

Marketing decision making : concepts and strategy

Authors: Cravens, David W.
Published: R. D. Irwin, 1976

Physical Description: xviii, 781 pages : illustrations ; 24 cm

Book