Life insurance advertising, the techniques of reaching the public through mass media.

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Bibliographic Details
Corporate Author:	Life Insurance Advertisers Association. Advertising Research Committee
Language:	English
Published:	[New York], [1958], [©1958]
Subjects:	Advertising > Insurance.
Physical Description:	v, 62 pages : portraits ; 23 cm
Format:	Book

MSU Main Library

Holdings details from MSU Main Library
Call Number:	HF6161.I6 L5
HF6161.I6 L5	Available Get this