Advertising strategy : a communication theory approach / Larry Percy, John R. Rossiter.

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Bibliographic Details
Main Author: Percy, Larry
Other Authors: Rossiter, John R.
Language:English
Published: New York : Praeger, 1980.
Subjects:
Advertising.
Advertising media planning.
Physical Description:viii, 301 pages : illustrations ; 24 cm
Format: Book

MSU Main Library

Holdings details from MSU Main Library
Call Number: HF5821 .P43
HF5821 .P43 (Copy #3) Available Get this

MSU Gast Business Library

Holdings details from MSU Gast Business Library
Call Number: HF5821 .P43
HF5821 .P43 (Copy #2) Available Get this