APA (7th ed.) Citation

Advertising Research Foundation. (1961). A comparison of estimates from the nights-at-home formula: With estimates from six calls : an Advertising Research Foundation report. The Foundation.

Chicago Style (17th ed.) Citation

Advertising Research Foundation. A Comparison of Estimates from the Nights-at-home Formula: With Estimates from Six Calls : An Advertising Research Foundation Report. New York: The Foundation, 1961.

MLA (9th ed.) Citation

Advertising Research Foundation. A Comparison of Estimates from the Nights-at-home Formula: With Estimates from Six Calls : An Advertising Research Foundation Report. The Foundation, 1961.