APA (7th ed.) Citation

Yale University, American Marketing Association, Mokwa, M. P., & Permut, S. E. (1981). Government marketing: Theory and practice. Praeger Publishers.

Chicago Style (17th ed.) Citation

Yale University, American Marketing Association, Michael P. Mokwa, and Steven E. Permut. Government Marketing: Theory and Practice. New York, N.Y.: Praeger Publishers, 1981.

MLA (9th ed.) Citation

Yale University, et al. Government Marketing: Theory and Practice. Praeger Publishers, 1981.