Government marketing : theory and practice / edited by Michael P. Mokwa, Steven E. Permut.

Bibliographic Details
Uniform Title:Praeger series in public and nonprofit sector marketing.
Corporate Authors: Yale University
American Marketing Association
Other Authors: Mokwa, Michael P.
Permut, Steven E.
Language:English
Published: New York, N.Y. : Praeger Publishers, 1981.
Series:Praeger series in public and nonprofit sector marketing.
Subjects:
Government publicity.
Public goods.
Marketing.
Physical Description:xvi, 384 pages ; 25 cm.
Format: Book
Description
Note:Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association.
Includes bibliographies.
Call Number:JF1525.P8 G64
Bibliography Note:Includes bibliographies.
ISBN:0030583160 :