Government marketing : theory and practice / edited by Michael P. Mokwa, Steven E. Permut.

Bibliographic Details
Uniform Title:Praeger series in public and nonprofit sector marketing.
Corporate Authors: Yale University
American Marketing Association
Other Authors: Mokwa, Michael P.
Permut, Steven E.
Language:English
Published: New York, N.Y. : Praeger Publishers, 1981.
Series:Praeger series in public and nonprofit sector marketing.
Subjects:
Physical Description:xvi, 384 pages ; 25 cm.
Format: Book

MARC

LEADER 00000pam a2200000 a 4500
001 in00000174194
003 OCoLC
005 20220616022636.0
008 810109s1981 nyu b 100 0 eng
010 |a  81000308  
020 |a 0030583160 :  |c $24.95 
035 |a (OCoLC)7197560 
039 0 |a 2  |b 3  |c 3  |d 3  |e 3 
040 |a DLC  |c DLC  |d m.c.  |d EEM  |d UtOrBLW 
049 |a EEMB[c.1] 
082 0 |a 351.81/9  |2 19 
090 |a JF1525.P8 G64 
245 0 0 |a Government marketing :  |b theory and practice /  |c edited by Michael P. Mokwa, Steven E. Permut. 
260 |a New York, N.Y. :  |b Praeger Publishers,  |c 1981. 
263 |a 8105. 
300 |a xvi, 384 pages ;  |c 25 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
490 1 |a Praeger series in public and nonprofit sector marketing 
500 |a Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association. 
500 |a Includes bibliographies. 
504 |a Includes bibliographies. 
650 0 |a Government publicity.  |0 http://id.loc.gov/authorities/subjects/sh85056097 
650 0 |a Public goods.  |0 http://id.loc.gov/authorities/subjects/sh85108637 
650 0 |a Marketing.  |0 http://id.loc.gov/authorities/subjects/sh85081333 
700 1 |a Mokwa, Michael P.  |0 http://id.loc.gov/authorities/names/n79138239 
700 1 |a Permut, Steven E. 
710 2 |a Yale University.  |0 http://id.loc.gov/authorities/names/n79043367 
710 2 |a American Marketing Association.  |0 http://id.loc.gov/authorities/names/n79073660 
830 0 |a Praeger series in public and nonprofit sector marketing.  |0 http://id.loc.gov/authorities/names/n42019537 
907 |y .b10725167  |b 160905  |c 980608 
998 |a (3)bu  |a (2)7x  |b 980604  |c m  |d a   |e -  |f eng  |g nyu  |h 0  |i 4 
935 |a .b10108531LM  |b 03-08-00  |c 02-04-97 
935 |a AAH5776 
999 f f |i 3d7a8ab6-b07e-5603-acdb-9d4eee00acb9  |s 52d306fa-d5db-5a8c-8f52-15f55c327a27  |t 0 
952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Gast Business Library  |d MSU Gast Business Library  |t 0  |e JF1525.P8 G64  |h Library of Congress classification  |i Printed Material  |m 31293004969071  |n 1