Government marketing : theory and practice / edited by Michael P. Mokwa, Steven E. Permut.

Bibliographic Details
Corporate Authors:	Yale University American Marketing Association
Other Authors:	Mokwa, Michael P. Permut, Steven E.
Language:	English
Published:	New York, N.Y. : Praeger Publishers, 1981.
Series:	Praeger series in public and nonprofit sector marketing.
Subjects:	Government publicity. Public goods. Marketing.
Physical Description:	xvi, 384 pages ; 25 cm.
Format:	Book

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