McCarthy, E. J., & Brogowicz, A. A. (1981). Basic marketing: A managerial approach (Seventh edition.). R.D. Irwin.
Chicago Style (17th ed.) CitationMcCarthy, E. Jerome, and Andrew A. Brogowicz. Basic Marketing: A Managerial Approach. Seventh edition. Homewood, Ill.: R.D. Irwin, 1981.
MLA (9th ed.) CitationMcCarthy, E. Jerome, and Andrew A. Brogowicz. Basic Marketing: A Managerial Approach. Seventh edition. R.D. Irwin, 1981.
Warning: These citations may not always be 100% accurate.