Basic marketing : a managerial approach / E. Jerome McCarthy, with assistance of Andrew A. Brogowicz.

Basic marketing, a managerial approach.
by: McCarthy, E. Jerome (Edmund Jerome)
Published: (1960)

Computer-aided problems to accompany Basic marketing
by: McCarthy, E. Jerome (Edmund Jerome)
Published: (1987)

Basic marketing : a marketing strategy planning approach
by: Perreault, William D., Jr
Published: (2014)

Basic marketing
by: McCarthy, E. Jerome (Edmund Jerome)
Published: (1983)

The rhetoric and reality of marketing : an international managerial approach
Published: (2003)

A managerial introduction to marketing
by: Staudt, Thomas A.
Published: (1976)

Basic concepts in marketing management
Published: (1975)

Marketing management : a planning approach
by: Hughes, G. David (George David)
Published: (1978)

Managerial aspects of market structure analysis and market maps
by: Pessemier, Edgar A., 1922-
Published: (1979)

Managerial applications of multivariate analysis in marketing
by: Myers, James H.
Published: (2003)

Marketing research : an applied approach
by: Kinnear, Thomas C., 1943-
Published: (1983)

Marketing research : an applied approach
by: Kinnear, Thomas C., 1943-
Published: (1987)

Strategic marketing management : a means-end approach
by: Parry, Mark E. (Mark Edward), 1957-
Published: (2002)

Marketing channel management : a customer-centric approach
by: Venugopal, Pingali, 1958-
Published: (2001)

Marketing management : a strategic approach
by: Boyd, Harper W.
Published: (1990)

Competitive marketing : a strategic approach
by: O'Shaughnessy, John, 1927-2023
Published: (1984)

Marketing research : a management information approach
by: Bellenger, Danny N., 1946-
Published: (1978)

Strategic market planning : problems and analytical approaches
by: Abell, Derek F., 1938-
Published: (1979)

Marketing management : a relationship approach
by: Hollensen, Svend
Published: (2003)

Marketing management : a behavioral systems approach
by: Field, George Albert, 1918-
Published: (1966)

Marketing management : a strategic planning approach
by: Buell, Victor P.
Published: (1984)

Marketing for managers
by: Webster, Frederick E.
Published: (1974)

Marketing management : a strategic decision-making approach
by: Mullins, John W. (John Walker)
Published: (2010)

The Marketing planner
by: McDonald, Malcolm
Published: (1992)

Essentials of marketing : a global-managerial approach
by: McCarthy, E. Jerome (Edmund Jerome)
Published: (1994)

Marketing accountability : how to measure marketing effectiveness
by: McDonald, Malcolm
Published: (2009)

Strategic marketing management : an integrated approach
by: Neidell, Lester A.
Published: (1983)

Interfunctional rivalry and the use of market information by R&D managers : the effects of managerial actions
by: Maltz, Elliot
Published: (1999)

Marketing plans : how to prepare them, how to use them
by: McDonald, Malcolm
Published: (2011)

Marketing plans : how to prepare them, how to use them
by: McDonald, Malcolm
Published: (2002)

Creating customer value through strategic marketing planning : a management approach
by: Nijssen, E. J. (Edwin Jacob), 1963-
Published: (2001)

Marketing management
by: McIntosh, Robert W. (Robert Woodrow), 1917-2013
Published: (1972)

Marketing knowledge management : managing knowledge in market oriented companies
by: Troilo, Gabriele
Published: (2006)

Marketing knowledge management : managing knowledge in market oriented companies
by: Troilo, Gabriele
Published: (2006)

Marketing mix standardisation in international marketing : an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates
by: Richter, Tobias
Published: (2002)

Malcolm McDonald on marketing planning : understanding marketing plans and strategy
by: McDonald, Malcolm
Published: (2017)