"From advertising to communication research" : how research can help companies and other organisations to communicate effectively both internally and to the outside world : 2nd AMA/ESOMAR Conference, Paris (France), 29th March-1st April 1981.

Bibliographic Details
Corporate Authors:	American Marketing Association ESOMAR
Language:	English
Published:	Amsterdam, Netherlands : Chicago, Ill. : ESOMAR ; American Marketing Association, [1981?]
Subjects:	Marketing research > Congresses. Advertising > Research > Congresses. Communication > Research > Congresses. Communication in management > Congresses. Public relations > Congresses.
Genre:	Congresses.
Physical Description:	vi, 376 pages : illustrations ; 23 cm
Format:	Book

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