Project Payout : using computerized checkouts to measure the public's buying responses to brand advertising and marketing.

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Bibliographic Details
Corporate Author:	Advertising Research Foundation. Advertising Payout Committee
Language:	English
Published:	New York : The Committee, 1977.
Subjects:	Advertising > Research. Advertising > Food. Grocery trade > United States. Consumers > United States.
Physical Description:	22 leaves ; 28 cm
Format:	Book

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Call Number:	HF6161.G8 A380
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