Organizational buying behavior / edited by Thomas V. Bonoma, Gerald Zaltman.
Uniform Title: | Proceedings series (American Marketing Association)
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Corporate Authors: | |
Other Authors: | |
Language: | English |
Published: |
Chicago :
American Marketing Association,
[1978], ©1978.
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Series: | Proceedings series (American Marketing Association)
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Subjects: | |
Genre: | |
Physical Description: | iii, 159 pages : illustrations ; 23 cm. |
Format: | Book |
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