Macro marketing / Reed Moyer, Michael D. Hutt.
| Uniform Title: | Wiley/Hamilton series in marketing.
|
|---|---|
| Main Author: | |
| Other Authors: | |
| Language: | English |
| Published: |
Santa Barbara [Calif.] :
Wiley,
[1978], ©1978.
|
| Edition: | Second edition. |
| Series: | Wiley/Hamilton series in marketing.
|
| Subjects: | |
| Physical Description: | xii, 201 pages : illustrations ; 23 cm. |
| Format: | Book |
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