McCarthy, E. J. (1978). Basic marketing: A managerial approach (Sixth edition.). R. D. Irwin.
Chicago Style (17th ed.) CitationMcCarthy, E. Jerome. Basic Marketing: A Managerial Approach. Sixth edition. Homewood, Ill.: R. D. Irwin, 1978.
MLA (9th ed.) CitationMcCarthy, E. Jerome. Basic Marketing: A Managerial Approach. Sixth edition. R. D. Irwin, 1978.
Warning: These citations may not always be 100% accurate.