Basic marketing : a managerial approach / E. Jerome McCarthy.

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Bibliographic Details
Main Author: McCarthy, E. Jerome (Edmund Jerome)
Language:English
Published: Homewood, Ill. : R. D. Irwin, 1978.
Edition:Sixth edition.
Subjects:
Marketing > Management.
Physical Description:xix, 767 pages : illustrations ; 24 cm
Format: Book
Description
Call Number:HF5415.13 .M3 1978
Bibliography Note:Includes bibliographical references and indexes.
ISBN:0256020485