APA (7th ed.) Citation

Cravens, D. W., Hills, G. E., & Woodruff, R. B. (1976). Marketing decision making: Concepts and strategy. R. D. Irwin.

Chicago Style (17th ed.) Citation

Cravens, David W., Gerald E. Hills, and Robert B. Woodruff. Marketing Decision Making: Concepts and Strategy. Homewood, Ill.: R. D. Irwin, 1976.

MLA (9th ed.) Citation

Cravens, David W., et al. Marketing Decision Making: Concepts and Strategy. R. D. Irwin, 1976.