Marketing decision making : concepts and strategy / David W. Cravens, Gerald E. Hills, Robert B. Woodruff.

Bibliographic Details
Main Author: Cravens, David W.
Other Authors: Hills, Gerald E.
Woodruff, Robert B.
Language:English
Published: Homewood, Ill. : R. D. Irwin, 1976.
Subjects:
Physical Description:xviii, 781 pages : illustrations ; 24 cm
Format: Book

MARC

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100 1 |a Cravens, David W.  |0 http://id.loc.gov/authorities/names/n80015351 
245 1 0 |a Marketing decision making :  |b concepts and strategy /  |c David W. Cravens, Gerald E. Hills, Robert B. Woodruff. 
260 |a Homewood, Ill. :  |b R. D. Irwin,  |c 1976. 
300 |a xviii, 781 pages :  |b illustrations ;  |c 24 cm 
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650 0 |a Marketing  |x Management.  |0 http://id.loc.gov/authorities/subjects/sh85081339 
650 0 |a Marketing.  |0 http://id.loc.gov/authorities/subjects/sh85081333 
700 1 |a Hills, Gerald E.  |0 http://id.loc.gov/authorities/names/n80051351 
700 1 |a Woodruff, Robert B.  |0 http://id.loc.gov/authorities/names/n80051352 
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