Marketing decision making : concepts and strategy / David W. Cravens, Gerald E. Hills, Robert B. Woodruff.
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Other Authors: | |
Language: | English |
Published: |
Homewood, Ill. :
R. D. Irwin,
1976.
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Subjects: | |
Physical Description: | xviii, 781 pages : illustrations ; 24 cm |
Format: | Book |
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Published: R. D. Irwin, 1980
Marketing decision making : concepts and strategy
Published: R. D. Irwin, 1980
Physical Description:
xv, 573 pages : illustrations ; 25 cm.
Book