APA (7th ed.) Citation

(1975). Basic concepts in marketing management. Harvard Business Review, [Reprint Department].

Chicago Style (17th ed.) Citation

Basic Concepts in Marketing Management. [Boston, Mass.]: Harvard Business Review, [Reprint Department], 1975.

MLA (9th ed.) Citation

Basic Concepts in Marketing Management. Harvard Business Review, [Reprint Department], 1975.

Warning: These citations may not always be 100% accurate.