Creative advertising : theory and practice / Sandra E. Moriarty.

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Bibliographic Details
Main Author:	Moriarty, Sandra E. (Sandra Ernst)
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, [1986], ©1986.
Subjects:	Advertising.
Physical Description:	ix, 372 pages : illustrations ; 25 cm
Format:	Book

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