Readings in marketing today / [compiled by] John T. Mentzer, Forrest S. Carter.

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Bibliographic Details
Other Authors:	Mentzer, John T., Carter, Forrest S.
Language:	English
Published:	San Diego : Harcourt Brace Jovanovich, [1985], ©1985.
Subjects:	Marketing.
Physical Description:	xi, 452 pages : illustrations ; 24 cm
Format:	Book

MSU Gast Business Library

Holdings details from MSU Gast Business Library
Call Number:	HF5415 .R3346 1985
HF5415 .R3346 1985	Available Get this